---
title: "Electrolux vs Miele: Which is more popular by branded search?"
description: "Which is more popular in search, Electrolux or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Range hoods set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/electrolux-vs-miele"
publisher: "Brandwave"
---

# Electrolux vs Miele: Which is more popular by branded search?

Which is more popular in search, Electrolux or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Range hoods set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Electrolux and Miele
- **Competitive set**: Range hoods
- **Market**: Global
- **Month measured**: Aug 2026
- **Electrolux Share of Search**: 44.9%
- **Miele Share of Search**: 4.1%

## Which is more popular in search, Electrolux or Miele?

- In August 2026, Electrolux had more branded searches than Miele among range hoods worldwide. Electrolux was estimated to have 1.5M branded searches compared to Miele’s 138K, and held a 44.9% Share of Search versus Miele’s 4.1%.
- Electrolux was ahead of Miele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among range hoods worldwide moved from 42.1% to 44.9%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among range hoods worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 113K to 138K.

## How did search popularity change for range hoods worldwide in August 2026?

- In August 2026, Electrolux overtook Whirlpool to take the highest estimated Share of Search among range hoods worldwide, at 44.9%.
- In August 2026, Miele gained estimated Share of Search among range hoods worldwide, from 3.6% to 4.1%.

## Month by month

| Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Miele estimated searches | Miele Share of Search | Miele rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 42.1% | 1 | 113K | 3.2% | 5 |
| Nov 2025 | 2.2M | 52.6% | 1 | 169K | 4% | 5 |
| Dec 2025 | 1.5M | 44.8% | 1 | 168K | 5% | 5 |
| Jan 2026 | 1.5M | 42.9% | 1 | 138K | 3.9% | 5 |
| Feb 2026 | 1.2M | 42.1% | 1 | 113K | 3.9% | 5 |
| Mar 2026 | 1.5M | 46% | 1 | 138K | 4.2% | 5 |
| Apr 2026 | 1.5M | 44.5% | 1 | 113K | 3.3% | 5 |
| May 2026 | 1.5M | 44.9% | 1 | 113K | 3.4% | 5 |
| Jun 2026 | 1.5M | 44.9% | 1 | 113K | 3.4% | 5 |
| Jul 2026 | 1.2M | 39.1% | 2 | 112K | 3.6% | 5 |
| Aug 2026 | 1.5M | 44.9% | 1 | 138K | 4.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Electrolux**: Measured on the search term “electrolux”.
- **Miele**: Measured on the search terms “miele com”, “miele vacuum” and “vacuum miele”, summed into one figure.

- [Electrolux profile](/demand/global-en/brands/electrolux)
- [Miele profile](/demand/global-en/brands/miele)
- [All range hoods worldwide](/demand/global-en/categories/range-hoods): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Electrolux or Miele?

In August 2026, Electrolux had more branded searches than Miele among range hoods worldwide. Electrolux was estimated to have 1.5M branded searches compared to Miele’s 138K, and held a 44.9% Share of Search versus Miele’s 4.1%.

## Cite this page

Brandwave. "Electrolux vs Miele: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/electrolux-vs-miele

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/electrolux-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.