--- title: "Elecom vs Kensington: Which is searched more?" description: "Is Elecom or Kensington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trackball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elecom-vs-kensington-tech" publisher: "Brandwave" --- # Elecom vs Kensington: Which is searched more? Is Elecom or Kensington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trackball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elecom and Kensington - **Competitive set**: Trackball brands - **Market**: Global - **Month measured**: Sep 2026 - **Elecom Share of Search**: 2.7% - **Kensington Share of Search**: 20.1% ## Is Elecom or Kensington more popular in search? - In September 2026, Kensington had more branded searches than Elecom among trackball brands worldwide. Kensington had about 5,400 branded searches, while Elecom had 720. Kensington made up 20.1% of all trackball brand searches we track, and Elecom accounted for 2.7%. - Kensington was ahead of Elecom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elecom’s share of searches among trackball brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Kensington’s share of searches among trackball brands worldwide moved from 17.6% to 20.1%, and its estimated monthly branded searches held steady at 5.4K. ## Top trackball brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kensington appeared in all five answers. Elecom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kensington was listed before Elecom in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kensington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Elecom | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Ploopy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nulea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ProtoArc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trackball brands - Asked ChatGPT "What's the best trackball mouse?": 1. Logitech, 2. Kensington - Asked ChatGPT "Which trackball should I buy for wrist pain?": 1. Logitech, 2. Kensington - Asked ChatGPT "What's the best trackball for work?": 1. Logitech, 2. Kensington - Searched Google, AI Overview "trackball": 1. Logitech, 2. Kensington - Searched Google, AI Overview "trackball mouse": 1. Logitech, 2. Kensington, 3. Elecom Not named in any answer: Ploopy, Nulea and ProtoArc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for trackball brands worldwide in September 2026? - In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%. - Estimated monthly branded searches for Elecom worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Elecom estimated searches | Elecom Share of Search | Elecom rank | Kensington estimated searches | Kensington Share of Search | Kensington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2.9% | 4 | 5.4K | 17.6% | 2 | | Nov 2025 | 1K | 2.8% | 4 | 6.6K | 18.7% | 2 | | Dec 2025 | 1K | 3.3% | 4 | 6.6K | 21.9% | 2 | | Jan 2026 | 1K | 3.2% | 4 | 6.6K | 21% | 2 | | Feb 2026 | 880 | 2.9% | 4 | 6.6K | 21.9% | 2 | | Mar 2026 | 880 | 2.8% | 4 | 6.6K | 21% | 2 | | Apr 2026 | 880 | 3% | 4 | 5.4K | 18.7% | 2 | | May 2026 | 880 | 3.1% | 4 | 5.4K | 18.9% | 3 | | Jun 2026 | 720 | 2.8% | 4 | 5.4K | 21.1% | 2 | | Jul 2026 | 880 | 3.4% | 4 | 5.4K | 21% | 2 | | Aug 2026 | 880 | 3% | 4 | 6.6K | 22.2% | 3 | | Sep 2026 | 720 | 2.7% | 4 | 5.4K | 20.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Elecom’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elecom**: Measured on the search term “elecom trackball”. - **Kensington**: Measured on the search term “kensington trackball”. - [Elecom profile](/demand/global-en/brands/elecom) - [Kensington profile](/demand/global-en/brands/kensington-tech) - [All trackball brands worldwide](/demand/global-en/categories/trackball-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elecom or Kensington more popular in search? In September 2026, Kensington had more branded searches than Elecom among trackball brands worldwide. Kensington had about 5,400 branded searches, while Elecom had 720. Kensington made up 20.1% of all trackball brand searches we track, and Elecom accounted for 2.7%. ## Cite this page Brandwave. "Elecom vs Kensington: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elecom-vs-kensington-tech This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elecom-vs-kensington-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.