--- title: "Elastic vs Serper: Which is searched more?" description: "Is Elastic or Serper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elastic-search-vs-serper" publisher: "Brandwave" --- # Elastic vs Serper: Which is searched more? Is Elastic or Serper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elastic and Serper - **Competitive set**: Search API platforms - **Market**: Global - **Month measured**: Sep 2026 - **Elastic Share of Search**: 1.6% - **Serper Share of Search**: 2.4% ## Is Elastic or Serper more popular in search? - In September 2026, Serper had more branded searches than Elastic among search API platforms worldwide. Serper had about 12,500 branded searches, while Elastic had 8,000. Serper made up 2.4% of all search API platform searches we track, and Elastic accounted for 1.6%. - The lead changed hands once in the 12 months ending September 2026: Serper took it in May 2026. - Across the 12 months ending September 2026, Elastic’s share of searches among search API platforms worldwide moved from 3.7% to 1.6%, and its estimated monthly branded searches moved from 14.7K to 8K. - Across the 12 months ending September 2026, Serper’s share of searches among search API platforms worldwide moved from 1.8% to 2.4%, and its estimated monthly branded searches moved from 7K to 12.5K. ## Top search API platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Serper was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Elastic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Serper was listed before Elastic in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tavily | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | SerpApi | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Exa | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Serper | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Brave Search API | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Firecrawl | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Algolia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Typesense | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Meilisearch | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Elastic | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OpenSearch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search API platforms - Asked ChatGPT "Which search API platform should I use?": 1. Tavily, 2. Exa, 3. Brave Search API, 4. SerpApi - Asked ChatGPT "What are the best search API platforms?": 1. Tavily, 2. Exa, 3. Brave Search API, 4. SerpApi, 5. Serper, 6. Firecrawl - Asked ChatGPT "What's the best search API platform for site search?": 1. Algolia, 2. Typesense, 3. Meilisearch - Searched Google, AI Overview "search api platform": 1. Firecrawl, 2. SerpApi, 3. Serper, 4. Elastic - Searched Google, AI Overview "best search api": 1. Serper, 2. SerpApi, 3. Brave Search API, 4. Exa, 5. Tavily, 6. Firecrawl Not named in any answer: OpenSearch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for search API platforms worldwide in September 2026? - Estimated monthly branded searches for Serper worldwide rose 78.6% over 12 measured months, from 7K to 12.5K in September 2026. - Estimated monthly branded searches for Elastic worldwide fell 45.6% over 12 measured months, from 14.7K to 8K in September 2026. ## Month by month | Month | Elastic estimated searches | Elastic Share of Search | Elastic rank | Serper estimated searches | Serper Share of Search | Serper rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.7K | 3.7% | 8 | 7K | 1.8% | 11 | | Nov 2025 | 14.7K | 3.9% | 7 | 7.3K | 2% | 11 | | Dec 2025 | 12K | 3.1% | 9 | 6.3K | 1.6% | 11 | | Jan 2026 | 13.2K | 2.6% | 9 | 7.8K | 1.6% | 11 | | Feb 2026 | 13.5K | 2.3% | 9 | 10.2K | 1.7% | 11 | | Mar 2026 | 14.7K | 2% | 10 | 14.3K | 2% | 11 | | Apr 2026 | 13.5K | 2% | 10 | 12.5K | 1.9% | 11 | | May 2026 | 10.8K | 1.8% | 11 | 11K | 1.9% | 10 | | Jun 2026 | 9.8K | 1.7% | 11 | 11.7K | 2% | 10 | | Jul 2026 | 8.8K | 1.7% | 11 | 12.5K | 2.4% | 9 | | Aug 2026 | 8.8K | 1.7% | 11 | 10.2K | 2% | 9 | | Sep 2026 | 8K | 1.6% | 11 | 12.5K | 2.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Elastic’s and Serper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elastic**: Measured on the search terms “elastic cloud” and “elastic stack”, summed into one figure. - **Serper**: Measured on the search terms “serper api” and “serper dev”, summed into one figure. - [Elastic profile](/demand/global-en/brands/elastic-search) - [Serper profile](/demand/global-en/brands/serper) - [All search API platforms worldwide](/demand/global-en/categories/search-api-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elastic or Serper more popular in search? In September 2026, Serper had more branded searches than Elastic among search API platforms worldwide. Serper had about 12,500 branded searches, while Elastic had 8,000. Serper made up 2.4% of all search API platform searches we track, and Elastic accounted for 1.6%. ## Cite this page Brandwave. "Elastic vs Serper: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elastic-search-vs-serper This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elastic-search-vs-serper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.