---
title: "Einstein Bros vs Thomas': Which is searched more?"
description: "Which is more popular in search, Einstein Bros or Thomas'? Compare estimated monthly branded-search demand and Share of Search inside the Bagels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/einstein-bros-vs-thomas"
publisher: "Brandwave"
---

# Einstein Bros vs Thomas': Which is searched more?

Which is more popular in search, Einstein Bros or Thomas'? Compare estimated monthly branded-search demand and Share of Search inside the Bagels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Einstein Bros and Thomas'
- **Competitive set**: Bagels
- **Market**: Global
- **Month measured**: Aug 2026
- **Einstein Bros Share of Search**: 61.2%
- **Thomas' Share of Search**: 25.3%

## Which is more popular in search, Einstein Bros or Thomas'?

- In August 2026, Einstein Bros had more branded searches than Thomas' among bagels worldwide. Einstein Bros was estimated to have 1.1M branded searches compared to Thomas'’s 450K, and held a 61.2% Share of Search versus Thomas'’s 25.3%.
- Einstein Bros was ahead of Thomas' in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Einstein Bros’ estimated Share of Search among bagels worldwide moved from 55.2% to 61.2%, and its estimated monthly branded searches moved from 897K to 1.1M.
- Across the 11 months ending August 2026, Thomas'’s estimated Share of Search among bagels worldwide moved from 33.8% to 25.3%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for bagels worldwide in August 2026?

- In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 57% to 61.2%.
- In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 28.6% to 25.3%.

## Month by month

| Month | Einstein Bros estimated searches | Einstein Bros Share of Search | Einstein Bros rank | Thomas' estimated searches | Thomas' Share of Search | Thomas' rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 897K | 55.2% | 1 | 550K | 33.8% | 2 |
| Nov 2025 | 897K | 54.8% | 1 | 550K | 33.6% | 2 |
| Dec 2025 | 897K | 55.8% | 1 | 550K | 34.2% | 2 |
| Jan 2026 | 897K | 54.6% | 1 | 550K | 33.5% | 2 |
| Feb 2026 | 897K | 59.8% | 1 | 450K | 30% | 2 |
| Mar 2026 | 914K | 54.9% | 1 | 550K | 33% | 2 |
| Apr 2026 | 897K | 57.1% | 1 | 450K | 28.7% | 2 |
| May 2026 | 1.1M | 58% | 1 | 550K | 29.2% | 2 |
| Jun 2026 | 897K | 57.4% | 1 | 450K | 28.8% | 2 |
| Jul 2026 | 897K | 57% | 1 | 450K | 28.6% | 2 |
| Aug 2026 | 1.1M | 61.2% | 1 | 450K | 25.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Einstein Bros’ and Thomas'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Einstein Bros**: Measured on the search terms “einstein bros” and “einstein bros bagels”, summed into one figure.
- **Thomas'**: Measured on the search term “thomas'”.

- [Einstein Bros profile](/demand/global-en/brands/einstein-bros)
- [Thomas' profile](/demand/global-en/brands/thomas)
- [All bagels worldwide](/demand/global-en/categories/bagels): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Einstein Bros or Thomas'?

In August 2026, Einstein Bros had more branded searches than Thomas' among bagels worldwide. Einstein Bros was estimated to have 1.1M branded searches compared to Thomas'’s 450K, and held a 61.2% Share of Search versus Thomas'’s 25.3%.

## Cite this page

Brandwave. "Einstein Bros vs Thomas': Which is searched more?". https://gobrandwave.com/demand/global-en/compare/einstein-bros-vs-thomas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/einstein-bros-vs-thomas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.