---
title: "Egencia vs Serko: Which is more popular by branded search?"
description: "Which is more popular in search, Egencia or Serko? Compare estimated monthly branded-search demand and Share of Search inside the Business travel management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/egencia-vs-serko"
publisher: "Brandwave"
---

# Egencia vs Serko: Which is more popular by branded search?

Which is more popular in search, Egencia or Serko? Compare estimated monthly branded-search demand and Share of Search inside the Business travel management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Egencia and Serko
- **Competitive set**: Business travel management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Egencia Share of Search**: 14.6%
- **Serko Share of Search**: 2.4%

## Which is more popular in search, Egencia or Serko?

- In August 2026, Egencia had more branded searches than Serko among business travel management platforms worldwide. Egencia was estimated to have 112K branded searches compared to Serko’s 18.2K, and held a 14.6% Share of Search versus Serko’s 2.4%.
- Egencia was ahead of Serko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Egencia’s estimated Share of Search among business travel management platforms worldwide moved from 14.8% to 14.6%, and its estimated monthly branded searches moved from 137K to 112K.
- Across the 11 months ending August 2026, Serko’s estimated Share of Search among business travel management platforms worldwide moved from 1.6% to 2.4%, and its estimated monthly branded searches moved from 15K to 18.2K.

## How did search popularity change for business travel management platforms worldwide in August 2026?

- In August 2026, Egencia gained estimated Share of Search among business travel management platforms worldwide, from 13.6% to 14.6%.
- Estimated monthly branded searches for Serko worldwide rose 21.3% over 11 measured months, from 15K to 18.2K in August 2026.

## Month by month

| Month | Egencia estimated searches | Egencia Share of Search | Egencia rank | Serko estimated searches | Serko Share of Search | Serko rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 137K | 14.8% | 3 | 15K | 1.6% | 5 |
| Nov 2025 | 112K | 16.2% | 3 | 18.3K | 2.7% | 5 |
| Dec 2025 | 75.4K | 13.4% | 3 | 14.9K | 2.6% | 5 |
| Jan 2026 | 137K | 18.3% | 3 | 14.9K | 2% | 5 |
| Feb 2026 | 112K | 16.8% | 3 | 14.9K | 2.3% | 5 |
| Mar 2026 | 137K | 17.2% | 3 | 15K | 1.9% | 5 |
| Apr 2026 | 137K | 17.3% | 3 | 14.9K | 1.9% | 5 |
| May 2026 | 112K | 15.6% | 3 | 18.2K | 2.5% | 5 |
| Jun 2026 | 113K | 15% | 3 | 15K | 2% | 5 |
| Jul 2026 | 92K | 13.6% | 3 | 18.2K | 2.7% | 5 |
| Aug 2026 | 112K | 14.6% | 3 | 18.2K | 2.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Egencia’s and Serko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Egencia**: Measured on the search terms “amex gbt egencia”, “egencia”, “egencia booking”, “egencia business travel”, “egencia corporate travel”, “egencia for business”, “egencia travel” and “egencia travel agency”, summed into one figure.
- **Serko**: Measured on the search terms “serko”, “serko zeno”, “zeno by serko” and “zeno serko”, summed into one figure.

- [Egencia profile](/demand/global-en/brands/egencia)
- [Serko profile](/demand/global-en/brands/serko)
- [All business travel management platforms worldwide](/demand/global-en/categories/business-travel-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Egencia or Serko?

In August 2026, Egencia had more branded searches than Serko among business travel management platforms worldwide. Egencia was estimated to have 112K branded searches compared to Serko’s 18.2K, and held a 14.6% Share of Search versus Serko’s 2.4%.

## Cite this page

Brandwave. "Egencia vs Serko: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/egencia-vs-serko

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