---
title: "EF Education First vs INTO: Which is more popular by branded search?"
description: "Which is more popular in search, EF Education First or INTO? Compare estimated monthly branded-search demand and Share of Search inside the Study abroad services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ef-education-first-vs-into-university"
publisher: "Brandwave"
---

# EF Education First vs INTO: Which is more popular by branded search?

Which is more popular in search, EF Education First or INTO? Compare estimated monthly branded-search demand and Share of Search inside the Study abroad services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EF Education First and INTO
- **Competitive set**: Study abroad services
- **Market**: Global
- **Month measured**: Aug 2026
- **EF Education First Share of Search**: 66.6%
- **INTO Share of Search**: 2%

## Which is more popular in search, EF Education First or INTO?

- In August 2026, EF Education First had more branded searches than INTO among study abroad services worldwide. EF Education First was estimated to have 62.7K branded searches compared to INTO’s 1.9K, and held a 66.6% Share of Search versus INTO’s 2%.
- EF Education First was ahead of INTO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EF Education First’s estimated Share of Search among study abroad services worldwide moved from 67.2% to 66.6%, and its estimated monthly branded searches moved from 82.7K to 62.7K.
- Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide moved from 5.4% to 2%, and its estimated monthly branded searches moved from 6.6K to 1.9K.

## How did search popularity change for study abroad services worldwide in August 2026?

- In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 72.1% to 66.6%.
- Estimated monthly branded searches for INTO worldwide fell 71.2% over 11 measured months, from 6.6K to 1.9K in August 2026.

## Month by month

| Month | EF Education First estimated searches | EF Education First Share of Search | EF Education First rank | INTO estimated searches | INTO Share of Search | INTO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 82.7K | 67.2% | 1 | 6.6K | 5.4% | 4 |
| Nov 2025 | 82.7K | 71.4% | 1 | 5.4K | 4.7% | 4 |
| Dec 2025 | 64.3K | 66% | 1 | 5.4K | 5.5% | 4 |
| Jan 2026 | 82.7K | 68.5% | 1 | 5.4K | 4.5% | 4 |
| Feb 2026 | 82.7K | 72.6% | 1 | 5.4K | 4.7% | 3 |
| Mar 2026 | 82.7K | 72.6% | 1 | 5.4K | 4.7% | 3 |
| Apr 2026 | 71.7K | 70.3% | 1 | 4.4K | 4.3% | 3 |
| May 2026 | 71.7K | 70.3% | 1 | 4.4K | 4.3% | 3 |
| Jun 2026 | 62.7K | 64.5% | 1 | 4.4K | 4.5% | 3 |
| Jul 2026 | 82.6K | 72.1% | 1 | 1.9K | 1.7% | 4 |
| Aug 2026 | 62.7K | 66.6% | 1 | 1.9K | 2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EF Education First’s and INTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EF Education First**: Measured on the search terms “ef education” and “ef education first”, summed into one figure.
- **INTO**: Measured on the search term “into study”.

- [EF Education First profile](/demand/global-en/brands/ef-education-first)
- [INTO profile](/demand/global-en/brands/into-university)
- [All study abroad services worldwide](/demand/global-en/categories/study-abroad-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EF Education First or INTO?

In August 2026, EF Education First had more branded searches than INTO among study abroad services worldwide. EF Education First was estimated to have 62.7K branded searches compared to INTO’s 1.9K, and held a 66.6% Share of Search versus INTO’s 2%.

## Cite this page

Brandwave. "EF Education First vs INTO: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ef-education-first-vs-into-university

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ef-education-first-vs-into-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.