--- title: "eero vs Makita: Which is searched more?" description: "Is eero or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Routers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eero-vs-makita" publisher: "Brandwave" --- # eero vs Makita: Which is searched more? Is eero or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Routers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eero and Makita - **Competitive set**: Routers brands - **Market**: Global - **Month measured**: Sep 2026 - **eero Share of Search**: 2.6% - **Makita Share of Search**: 19.5% ## Is eero or Makita more popular in search? - In September 2026, Makita had more branded searches than eero among routers brands worldwide. Makita had about 1 million branded searches, while eero had 135,000. Makita made up 19.5% of all routers brand searches we track, and eero accounted for 2.6%. - Makita was ahead of eero in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eero’s share of searches among routers brands worldwide moved from 2.3% to 2.6%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Makita’s share of searches among routers brands worldwide moved from 23.8% to 19.5%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top routers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | eero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Draper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about routers brands - Asked ChatGPT "Which router brand should I buy?": 1. ASUS, 2. TP-Link, 3. eero - Asked ChatGPT "What are the best router brands?": 1. ASUS, 2. TP-Link, 3. eero - Asked ChatGPT "What's the best router brand for home wifi?": 1. TP-Link, 2. ASUS, 3. eero - Searched Google, AI Overview "best wifi router": 1. TP-Link, 2. ASUS - Searched Google, AI Overview "wireless router for home": 1. TP-Link, 2. ASUS Not named in any answer: Makita, DeWalt, Bosch, Triton and Draper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for routers brands worldwide in September 2026? - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. ## Month by month | Month | eero estimated searches | eero Share of Search | eero rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 2.3% | 5 | 1.4M | 23.8% | 3 | | Nov 2025 | 135K | 2.2% | 5 | 1.4M | 23.6% | 3 | | Dec 2025 | 135K | 2.3% | 5 | 1.2M | 20.3% | 3 | | Jan 2026 | 135K | 2.5% | 5 | 983K | 18% | 3 | | Feb 2026 | 110K | 2.2% | 5 | 963K | 18.9% | 3 | | Mar 2026 | 135K | 2.5% | 5 | 1.2M | 21.8% | 3 | | Apr 2026 | 135K | 2.8% | 5 | 983K | 20.4% | 3 | | May 2026 | 135K | 2.8% | 5 | 994K | 20.6% | 3 | | Jun 2026 | 135K | 2.6% | 5 | 994K | 19.3% | 3 | | Jul 2026 | 165K | 3.6% | 5 | 813K | 17.9% | 3 | | Aug 2026 | 135K | 2.6% | 5 | 994K | 19.3% | 3 | | Sep 2026 | 135K | 2.6% | 5 | 1M | 19.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using eero’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eero**: Measured on the search term “eero”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [eero profile](/demand/global-en/brands/eero) - [Makita profile](/demand/global-en/brands/makita) - [All routers brands worldwide](/demand/global-en/categories/routers-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eero or Makita more popular in search? In September 2026, Makita had more branded searches than eero among routers brands worldwide. Makita had about 1 million branded searches, while eero had 135,000. Makita made up 19.5% of all routers brand searches we track, and eero accounted for 2.6%. ## Cite this page Brandwave. "eero vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/eero-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eero-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.