---
title: "eero vs Google Nest: Which is more popular by branded search?"
description: "Which is more popular in search, eero or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/eero-vs-google-nest"
publisher: "Brandwave"
---

# eero vs Google Nest: Which is more popular by branded search?

Which is more popular in search, eero or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: eero and Google Nest
- **Competitive set**: Mesh wifi brands
- **Market**: Global
- **Month measured**: Aug 2026
- **eero Share of Search**: 5%
- **Google Nest Share of Search**: 13.8%

## Which is more popular in search, eero or Google Nest?

- In August 2026, Google Nest had more branded searches than eero among mesh wifi brands worldwide. Google Nest was estimated to have 457K branded searches compared to eero’s 166K, and held a 13.8% Share of Search versus eero’s 5%.
- Google Nest was ahead of eero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among mesh wifi brands worldwide moved from 4.1% to 5%, and its estimated monthly branded searches moved from 165K to 166K.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 717K to 457K.

## How did search popularity change for mesh wifi brands worldwide in August 2026?

- In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
- In August 2026, eero lost estimated Share of Search among mesh wifi brands worldwide, from 5.8% to 5%.

## Month by month

| Month | eero estimated searches | eero Share of Search | eero rank | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 4.1% | 5 | 717K | 17.8% | 2 |
| Nov 2025 | 165K | 4% | 5 | 821K | 19.8% | 2 |
| Dec 2025 | 166K | 4.1% | 5 | 754K | 18.5% | 2 |
| Jan 2026 | 166K | 4.2% | 5 | 668K | 16.7% | 2 |
| Feb 2026 | 135K | 4.2% | 5 | 505K | 15.5% | 2 |
| Mar 2026 | 160K | 4.7% | 5 | 425K | 12.5% | 3 |
| Apr 2026 | 160K | 4.9% | 5 | 425K | 13% | 3 |
| May 2026 | 161K | 4.8% | 5 | 500K | 14.9% | 2 |
| Jun 2026 | 166K | 4.9% | 5 | 528K | 15.7% | 2 |
| Jul 2026 | 196K | 5.8% | 5 | 506K | 15% | 2 |
| Aug 2026 | 166K | 5% | 5 | 457K | 13.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using eero’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **eero**: Measured on the search terms “eero”, “eero com”, “eero router”, “eero wifi router” and “wifi router eero”, summed into one figure.
- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest”, “nest thermostat” and “store google com”, summed into one figure.

- [eero profile](/demand/global-en/brands/eero)
- [Google Nest profile](/demand/global-en/brands/google-nest)
- [All mesh wifi brands worldwide](/demand/global-en/categories/mesh-wifi-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, eero or Google Nest?

In August 2026, Google Nest had more branded searches than eero among mesh wifi brands worldwide. Google Nest was estimated to have 457K branded searches compared to eero’s 166K, and held a 13.8% Share of Search versus eero’s 5%.

## Cite this page

Brandwave. "eero vs Google Nest: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/eero-vs-google-nest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eero-vs-google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.