---
title: "edX vs University of Phoenix: Which is searched more?"
description: "Which is more popular in search, edX or University of Phoenix? Compare estimated monthly branded-search demand and Share of Search inside the University online degrees set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/edx-vs-university-of-phoenix"
publisher: "Brandwave"
---

# edX vs University of Phoenix: Which is searched more?

Which is more popular in search, edX or University of Phoenix? Compare estimated monthly branded-search demand and Share of Search inside the University online degrees set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: edX and University of Phoenix
- **Competitive set**: University online degrees
- **Market**: Global
- **Month measured**: Aug 2026
- **edX Share of Search**: 7.3%
- **University of Phoenix Share of Search**: 10.9%

## Which is more popular in search, edX or University of Phoenix?

- In August 2026, University of Phoenix had more branded searches than edX among university online degrees worldwide. University of Phoenix was estimated to have 550K branded searches compared to edX’s 368K, and held a 10.9% Share of Search versus edX’s 7.3%.
- The lead changed hands once in the 11 months ending August 2026: University of Phoenix took it in April 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, University of Phoenix’s estimated Share of Search among university online degrees worldwide moved from 8.8% to 10.9%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for university online degrees worldwide in August 2026?

- Estimated monthly branded searches for edX worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

## Month by month

| Month | edX estimated searches | edX Share of Search | edX rank | University of Phoenix estimated searches | University of Phoenix Share of Search | University of Phoenix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 8.8% | 3 | 550K | 8.8% | 4 |
| Nov 2025 | 550K | 10.3% | 3 | 450K | 8.4% | 4 |
| Dec 2025 | 450K | 9.2% | 3 | 368K | 7.5% | 4 |
| Jan 2026 | 550K | 8.9% | 3 | 550K | 8.9% | 4 |
| Feb 2026 | 550K | 10.6% | 3 | 450K | 8.7% | 4 |
| Mar 2026 | 550K | 10.4% | 3 | 550K | 10.4% | 4 |
| Apr 2026 | 368K | 7.2% | 4 | 550K | 10.7% | 3 |
| May 2026 | 368K | 7.2% | 4 | 550K | 10.8% | 3 |
| Jun 2026 | 368K | 7.4% | 4 | 550K | 11.1% | 3 |
| Jul 2026 | 368K | 7% | 4 | 550K | 10.5% | 3 |
| Aug 2026 | 368K | 7.3% | 4 | 550K | 10.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using edX’s and University of Phoenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **edX**: Measured on the search term “edx”.
- **University of Phoenix**: Measured on the search term “university of phoenix”.

- [edX profile](/demand/global-en/brands/edx)
- [University of Phoenix profile](/demand/global-en/brands/university-of-phoenix)
- [All university online degrees worldwide](/demand/global-en/categories/university-online-degrees): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, edX or University of Phoenix?

In August 2026, University of Phoenix had more branded searches than edX among university online degrees worldwide. University of Phoenix was estimated to have 550K branded searches compared to edX’s 368K, and held a 10.9% Share of Search versus edX’s 7.3%.

## Cite this page

Brandwave. "edX vs University of Phoenix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/edx-vs-university-of-phoenix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/edx-vs-university-of-phoenix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.