---
title: "edX vs Open University: Which is more popular by branded search?"
description: "Which is more popular in search, edX or Open University? Compare estimated monthly branded-search demand and Share of Search inside the University online degrees set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/edx-vs-open-university"
publisher: "Brandwave"
---

# edX vs Open University: Which is more popular by branded search?

Which is more popular in search, edX or Open University? Compare estimated monthly branded-search demand and Share of Search inside the University online degrees set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: edX and Open University
- **Competitive set**: University online degrees
- **Market**: Global
- **Month measured**: Aug 2026
- **edX Share of Search**: 7.8%
- **Open University Share of Search**: 7.8%

## Which is more popular in search, edX or Open University?

- In August 2026, edX and Open University were level on Share of Search among university online degrees worldwide, with an estimated 368K branded searches each, at 7.8% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Open University took it in July 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide moved from 9.5% to 7.8%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Open University’s estimated Share of Search among university online degrees worldwide held steady at 7.8%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for university online degrees worldwide in August 2026?

- In August 2026, Open University lost estimated Share of Search among university online degrees worldwide, from 9.4% to 7.8%.
- In August 2026, edX rose from 4th to 3rd among university online degrees worldwide.

## Month by month

| Month | edX estimated searches | edX Share of Search | edX rank | Open University estimated searches | Open University Share of Search | Open University rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 9.5% | 2 | 450K | 7.8% | 4 |
| Nov 2025 | 550K | 11.2% | 2 | 450K | 9.2% | 3 |
| Dec 2025 | 450K | 9.8% | 2 | 301K | 6.5% | 4 |
| Jan 2026 | 550K | 9.6% | 2 | 450K | 7.8% | 4 |
| Feb 2026 | 550K | 11.4% | 2 | 368K | 7.6% | 4 |
| Mar 2026 | 550K | 11.2% | 2 | 368K | 7.5% | 4 |
| Apr 2026 | 368K | 7.7% | 3 | 368K | 7.7% | 4 |
| May 2026 | 368K | 7.8% | 3 | 368K | 7.8% | 4 |
| Jun 2026 | 368K | 7.9% | 3 | 301K | 6.5% | 4 |
| Jul 2026 | 368K | 7.7% | 4 | 450K | 9.4% | 3 |
| Aug 2026 | 368K | 7.8% | 3 | 368K | 7.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using edX’s and Open University’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **edX**: Measured on the search term “edx”.
- **Open University**: Measured on the search term “open university”.

- [edX profile](/demand/global-en/brands/edx)
- [Open University profile](/demand/global-en/brands/open-university)
- [All university online degrees worldwide](/demand/global-en/categories/university-online-degrees): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, edX or Open University?

In August 2026, edX and Open University were level on Share of Search among university online degrees worldwide, with an estimated 368K branded searches each, at 7.8% estimated Share of Search each.

## Cite this page

Brandwave. "edX vs Open University: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/edx-vs-open-university

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/edx-vs-open-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.