---
title: "edX vs MasterClass: Which is searched more?"
description: "Which is more popular in search, edX or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/edx-vs-masterclass"
publisher: "Brandwave"
---

# edX vs MasterClass: Which is searched more?

Which is more popular in search, edX or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: edX and MasterClass
- **Competitive set**: Online learning platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **edX Share of Search**: 1.6%
- **MasterClass Share of Search**: 1%

## Which is more popular in search, edX or MasterClass?

- In September 2026, edX had more branded searches than MasterClass among online learning platforms worldwide. edX was estimated to have 301K branded searches compared to MasterClass’ 201K, and held a 1.6% Share of Search versus MasterClass’ 1%.
- edX was ahead of MasterClass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, edX’s estimated Share of Search among online learning platforms worldwide moved from 2.5% to 1.6%, and its estimated monthly branded searches moved from 550K to 301K.
- Across the 12 months ending September 2026, MasterClass’ estimated Share of Search among online learning platforms worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for online learning platforms worldwide in September 2026?

- edX’s estimated Share of Search among online learning platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.6% in September 2026.
- Estimated monthly branded searches for MasterClass worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Month by month

| Month | edX estimated searches | edX Share of Search | edX rank | MasterClass estimated searches | MasterClass Share of Search | MasterClass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 2.5% | 5 | 246K | 1.1% | 7 |
| Nov 2025 | 550K | 2.8% | 5 | 301K | 1.6% | 6 |
| Dec 2025 | 450K | 2.7% | 5 | 368K | 2.2% | 6 |
| Jan 2026 | 550K | 3% | 5 | 301K | 1.6% | 6 |
| Feb 2026 | 550K | 3.3% | 5 | 201K | 1.2% | 7 |
| Mar 2026 | 550K | 3.2% | 5 | 301K | 1.8% | 7 |
| Apr 2026 | 368K | 2.2% | 5 | 246K | 1.5% | 6 |
| May 2026 | 368K | 2.5% | 5 | 201K | 1.3% | 6 |
| Jun 2026 | 368K | 2.7% | 5 | 201K | 1.5% | 6 |
| Jul 2026 | 368K | 2.5% | 5 | 165K | 1.1% | 6 |
| Aug 2026 | 368K | 2.1% | 5 | 201K | 1.1% | 6 |
| Sep 2026 | 301K | 1.6% | 5 | 201K | 1% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using edX’s and MasterClass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **edX**: Measured on the search term “edx”.
- **MasterClass**: Measured on the search term “masterclass”.

- [edX profile](/demand/global-en/brands/edx)
- [MasterClass profile](/demand/global-en/brands/masterclass)
- [All online learning platforms worldwide](/demand/global-en/categories/online-learning-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, edX or MasterClass?

In September 2026, edX had more branded searches than MasterClass among online learning platforms worldwide. edX was estimated to have 301K branded searches compared to MasterClass’ 201K, and held a 1.6% Share of Search versus MasterClass’ 1%.

## Cite this page

Brandwave. "edX vs MasterClass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/edx-vs-masterclass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/edx-vs-masterclass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.