---
title: "edX vs Khan Academy: Which is searched more?"
description: "Which is more popular in search, edX or Khan Academy? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/edx-vs-khan-academy"
publisher: "Brandwave"
---

# edX vs Khan Academy: Which is searched more?

Which is more popular in search, edX or Khan Academy? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: edX and Khan Academy
- **Competitive set**: MOOC platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **edX Share of Search**: 2.8%
- **Khan Academy Share of Search**: 70.6%

## Which is more popular in search, edX or Khan Academy?

- In August 2026, Khan Academy had more branded searches than edX among MOOC platforms worldwide. Khan Academy was estimated to have 9.1M branded searches compared to edX’s 368K, and held a 70.6% Share of Search versus edX’s 2.8%.
- Khan Academy was ahead of edX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide moved from 69.7% to 70.6%, and its estimated monthly branded searches moved from 11.1M to 9.1M.

## How did search popularity change for MOOC platforms worldwide in August 2026?

- In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%.
- In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%.

## Month by month

| Month | edX estimated searches | edX Share of Search | edX rank | Khan Academy estimated searches | Khan Academy Share of Search | Khan Academy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 3.5% | 3 | 11.1M | 69.7% | 1 |
| Nov 2025 | 550K | 4.2% | 3 | 9.1M | 69.2% | 1 |
| Dec 2025 | 450K | 3.9% | 3 | 7.5M | 65.3% | 1 |
| Jan 2026 | 550K | 4.5% | 3 | 7.5M | 60.9% | 1 |
| Feb 2026 | 550K | 4.8% | 3 | 7.5M | 65% | 1 |
| Mar 2026 | 550K | 4.8% | 3 | 7.5M | 64.9% | 1 |
| Apr 2026 | 368K | 3.2% | 3 | 7.5M | 65.9% | 1 |
| May 2026 | 368K | 3.7% | 3 | 6.1M | 61.4% | 1 |
| Jun 2026 | 368K | 4.2% | 3 | 5M | 56.6% | 1 |
| Jul 2026 | 368K | 3.7% | 3 | 6.1M | 61.6% | 1 |
| Aug 2026 | 368K | 2.8% | 3 | 9.1M | 70.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using edX’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **edX**: Measured on the search term “edx”.
- **Khan Academy**: Measured on the search term “khan academy”.

- [edX profile](/demand/global-en/brands/edx)
- [Khan Academy profile](/demand/global-en/brands/khan-academy)
- [All MOOC platforms worldwide](/demand/global-en/categories/mooc-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, edX or Khan Academy?

In August 2026, Khan Academy had more branded searches than edX among MOOC platforms worldwide. Khan Academy was estimated to have 9.1M branded searches compared to edX’s 368K, and held a 70.6% Share of Search versus edX’s 2.8%.

## Cite this page

Brandwave. "edX vs Khan Academy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/edx-vs-khan-academy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/edx-vs-khan-academy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.