--- title: "Edwards vs Mrs. Smith’s: Which is searched more?" description: "Is Edwards or Mrs. Smith’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/edwards-vs-mrs-smiths" publisher: "Brandwave" --- # Edwards vs Mrs. Smith’s: Which is searched more? Is Edwards or Mrs. Smith’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edwards and Mrs. Smith’s - **Competitive set**: Pie brands - **Market**: Global - **Month measured**: Sep 2026 - **Edwards Share of Search**: 4.1% - **Mrs. Smith’s Share of Search**: 9.1% ## Is Edwards or Mrs. Smith’s more popular in search? - In September 2026, Mrs. Smith’s had more branded searches than Edwards among pie brands worldwide. Mrs. Smith’s had about 14,800 branded searches, while Edwards had 6,600. Mrs. Smith’s made up 9.1% of all pie brand searches we track, and Edwards accounted for 4.1%. - Mrs. Smith’s was ahead of Edwards in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edwards’ share of searches among pie brands worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Mrs. Smith’s’ share of searches among pie brands worldwide moved from 15.9% to 9.1%, and its estimated monthly branded searches moved from 33.1K to 14.8K. ## Top pie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edwards was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mrs. Smith’s was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Edwards was listed before Mrs. Smith’s in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marie Callender’s | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Edwards | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Mrs. Smith’s | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Banquet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pukka Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ginsters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Higgidy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Poole's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pie brands - Asked ChatGPT "Which pie brand should I buy?": 1. Marie Callender’s, 2. Edwards - Asked ChatGPT "What are the best pie brands?": 1. Marie Callender’s, 2. Mrs. Smith’s, 3. Edwards - Asked ChatGPT "What's the best pie brand for easy family meals?": 1. Marie Callender’s, 2. Banquet - Searched Google, AI Overview "best pies": named none of the brands we track - Searched Google, AI Overview "frozen pie brands": 1. Marie Callender’s, 2. Edwards, 3. Mrs. Smith’s, 4. Banquet Not named in any answer: Pukka Pies, Ginsters, Wrights, Higgidy and Poole's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pie brands worldwide in September 2026? - In September 2026, Edwards lost share of searches among pie brands worldwide, from 4.8% to 4.1%. - Mrs. Smith’s’ share of searches among pie brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026. ## Month by month | Month | Edwards estimated searches | Edwards Share of Search | Edwards rank | Mrs. Smith’s estimated searches | Mrs. Smith’s Share of Search | Mrs. Smith’s rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3.2% | 4 | 33.1K | 15.9% | 2 | | Nov 2025 | 18.1K | 4.9% | 2 | 18.1K | 4.9% | 3 | | Dec 2025 | 12.1K | 5.6% | 3 | 12.1K | 5.6% | 4 | | Jan 2026 | 6.6K | 4.1% | 4 | 12.1K | 7.5% | 3 | | Feb 2026 | 5.4K | 3.5% | 4 | 9.9K | 6.4% | 3 | | Mar 2026 | 8.1K | 5.1% | 4 | 9.9K | 6.2% | 3 | | Apr 2026 | 6.6K | 3.9% | 4 | 9.9K | 5.8% | 3 | | May 2026 | 6.6K | 4.1% | 4 | 9.9K | 6.1% | 3 | | Jun 2026 | 6.6K | 4.9% | 4 | 9.9K | 7.4% | 3 | | Jul 2026 | 6.6K | 4.9% | 4 | 9.9K | 7.4% | 3 | | Aug 2026 | 6.6K | 4.8% | 4 | 12.1K | 8.9% | 3 | | Sep 2026 | 6.6K | 4.1% | 4 | 14.8K | 9.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Edwards’ and Mrs. Smith’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edwards**: Measured on the search term “edwards pie”. - **Mrs. Smith’s**: Measured on the search term “mrs. smiths”. - [Edwards profile](/demand/global-en/brands/edwards) - [Mrs. Smith’s profile](/demand/global-en/brands/mrs-smiths) - [All pie brands worldwide](/demand/global-en/categories/pie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edwards or Mrs. Smith’s more popular in search? In September 2026, Mrs. Smith’s had more branded searches than Edwards among pie brands worldwide. Mrs. Smith’s had about 14,800 branded searches, while Edwards had 6,600. Mrs. Smith’s made up 9.1% of all pie brand searches we track, and Edwards accounted for 4.1%. ## Cite this page Brandwave. "Edwards vs Mrs. Smith’s: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/edwards-vs-mrs-smiths This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/edwards-vs-mrs-smiths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.