--- title: "Eduard vs Hasegawa: Which is more popular?" description: "Is Eduard or Hasegawa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit manufacturers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eduard-vs-hasegawa" publisher: "Brandwave" --- # Eduard vs Hasegawa: Which is more popular? Is Eduard or Hasegawa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit manufacturers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eduard and Hasegawa - **Competitive set**: Model kit manufacturers - **Market**: Global - **Month measured**: Oct 2026 - **Eduard Share of Search**: 1.4% - **Hasegawa Share of Search**: 13.9% ## Is Eduard or Hasegawa more popular in search? - In October 2026, Hasegawa had more branded searches than Eduard among model kit manufacturers worldwide. Hasegawa had about 49,500 branded searches, while Eduard had 5,120. Hasegawa made up 13.9% of all model kit manufacturer searches we track, and Eduard accounted for 1.4%. - Hasegawa was ahead of Eduard in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Eduard’s share of searches among model kit manufacturers worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 6.1K to 5.1K. - Across the 12 months ending October 2026, Hasegawa’s share of searches among model kit manufacturers worldwide moved from 9.1% to 13.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top model kit manufacturers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Eduard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hasegawa was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Eduard was listed before Hasegawa in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tamiya | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Bandai | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Airfix | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Revell | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Eduard | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Hasegawa | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Trumpeter | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Italeri | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about model kit manufacturers - Asked ChatGPT "Which model kit manufacturer should I buy?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Revell, 5. Eduard - Asked ChatGPT "What are the best model kit manufacturer brands?": 1. Tamiya, 2. Bandai, 3. Hasegawa, 4. Eduard, 5. Airfix, 6. Revell, 7. Trumpeter, 8. Italeri - Asked ChatGPT "What's the best model kit manufacturer for a hobbyist?": 1. Tamiya, 2. Bandai, 3. Eduard, 4. Airfix, 5. Revell - Searched Google, AI Overview "hobby model kits": 1. Tamiya, 2. Revell Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for model kit manufacturers worldwide in October 2026? - In October 2026, Hasegawa overtook Airfix to rank 3rd among model kit manufacturers worldwide, with 13.9% of the searches. - Estimated monthly branded searches for Eduard worldwide fell 16.3% over 12 measured months, from 6.1K to 5.1K in October 2026. ## How has branded search for Eduard and Hasegawa changed worldwide over the last 12 months? | Month | Eduard estimated searches | Eduard Share of Search | Eduard rank | Hasegawa estimated searches | Hasegawa Share of Search | Hasegawa rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.1K | 1.4% | 6 | 40.5K | 9.1% | 4 | | Dec 2025 | 6.1K | 1.4% | 6 | 40.5K | 9.2% | 4 | | Jan 2026 | 7.5K | 1.7% | 6 | 40.5K | 9.2% | 4 | | Feb 2026 | 5.1K | 1.5% | 6 | 33.1K | 9.5% | 4 | | Mar 2026 | 6K | 1.7% | 6 | 33.1K | 9.5% | 4 | | Apr 2026 | 5.1K | 1.5% | 6 | 33.1K | 9.9% | 4 | | May 2026 | 6.1K | 1.9% | 6 | 33.1K | 10% | 4 | | Jun 2026 | 6.1K | 2% | 6 | 27.1K | 8.8% | 4 | | Jul 2026 | 5K | 1.6% | 6 | 27.1K | 8.6% | 4 | | Aug 2026 | 6.3K | 1.9% | 6 | 33.1K | 10.2% | 4 | | Sep 2026 | 6.1K | 1.9% | 6 | 33.1K | 10.2% | 4 | | Oct 2026 | 5.1K | 1.4% | 6 | 49.5K | 13.9% | 3 | ## How are Eduard’s and Hasegawa’s branded searches counted? Brandwave collects information about searches that people make online using Eduard’s and Hasegawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eduard**: Measured on the search terms “eduard model kits” and “eduard models”, summed into one figure. - **Hasegawa**: Measured on the search term “hasegawa”. - [Eduard profile](/demand/global-en/brands/eduard) - [Hasegawa profile](/demand/global-en/brands/hasegawa) - [All model kit manufacturers worldwide](/demand/global-en/categories/model-kit-manufacturers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eduard or Hasegawa more popular in search? In October 2026, Hasegawa had more branded searches than Eduard among model kit manufacturers worldwide. Hasegawa had about 49,500 branded searches, while Eduard had 5,120. Hasegawa made up 13.9% of all model kit manufacturer searches we track, and Eduard accounted for 1.4%. ## Cite this page Brandwave. "Eduard vs Hasegawa: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/eduard-vs-hasegawa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eduard-vs-hasegawa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.