---
title: "Ecover vs Tide: Which is more popular by branded search?"
description: "Which is more popular in search, Ecover or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ecover-vs-tide"
publisher: "Brandwave"
---

# Ecover vs Tide: Which is more popular by branded search?

Which is more popular in search, Ecover or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ecover and Tide
- **Competitive set**: Laundry detergent brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ecover Share of Search**: 2.4%
- **Tide Share of Search**: 0.02%

## Which is more popular in search, Ecover or Tide?

- In August 2026, Ecover had more branded searches than Tide among laundry detergent brands worldwide. Ecover was estimated to have 27.1K branded searches compared to Tide’s 170, and held a 2.4% Share of Search versus Tide’s 0.02%.
- Ecover was ahead of Tide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecover’s estimated Share of Search among laundry detergent brands worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Tide’s estimated Share of Search among laundry detergent brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 50 to 170.

## How did search popularity change for laundry detergent brands worldwide in August 2026?

- Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.
- Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Ecover estimated searches | Ecover Share of Search | Ecover rank | Tide estimated searches | Tide Share of Search | Tide rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 2.4% | 4 | 50 | <0.01% | 6 |
| Nov 2025 | 33.1K | 2.7% | 4 | 50 | <0.01% | 6 |
| Dec 2025 | 27.1K | 2.4% | 4 | 50 | <0.01% | 6 |
| Jan 2026 | 40.5K | 2.7% | 4 | 140 | <0.01% | 6 |
| Feb 2026 | 33.1K | 2.3% | 4 | 90 | <0.01% | 6 |
| Mar 2026 | 33.1K | 2.5% | 4 | 110 | <0.01% | 6 |
| Apr 2026 | 33.1K | 3% | 4 | 140 | 0.01% | 6 |
| May 2026 | 33.1K | 3% | 4 | 140 | 0.01% | 6 |
| Jun 2026 | 27.1K | 2.5% | 4 | 210 | 0.02% | 6 |
| Jul 2026 | 27.1K | 2.5% | 4 | 140 | 0.01% | 6 |
| Aug 2026 | 27.1K | 2.4% | 4 | 170 | 0.02% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ecover’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ecover**: Measured on the search term “ecover”.
- **Tide**: Measured on the search term “tide pods nz”.

- [Ecover profile](/demand/global-en/brands/ecover)
- [Tide profile](/demand/global-en/brands/tide)
- [All laundry detergent brands worldwide](/demand/global-en/categories/laundry-detergent-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ecover or Tide?

In August 2026, Ecover had more branded searches than Tide among laundry detergent brands worldwide. Ecover was estimated to have 27.1K branded searches compared to Tide’s 170, and held a 2.4% Share of Search versus Tide’s 0.02%.

## Cite this page

Brandwave. "Ecover vs Tide: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ecover-vs-tide

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ecover-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.