---
title: "Ecover vs Mr Clean: Which is searched more?"
description: "Which is more popular in search, Ecover or Mr Clean? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ecover-vs-mr-clean"
publisher: "Brandwave"
---

# Ecover vs Mr Clean: Which is searched more?

Which is more popular in search, Ecover or Mr Clean? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ecover and Mr Clean
- **Competitive set**: Household cleaning products
- **Market**: Global
- **Month measured**: Aug 2026
- **Ecover Share of Search**: 0.9%
- **Mr Clean Share of Search**: 8.2%

## Which is more popular in search, Ecover or Mr Clean?

- In August 2026, Mr Clean had more branded searches than Ecover among household cleaning products worldwide. Mr Clean was estimated to have 246K branded searches compared to Ecover’s 27.1K, and held an 8.2% Share of Search versus Ecover’s 0.9%.
- Mr Clean was ahead of Ecover in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecover’s estimated Share of Search among household cleaning products worldwide moved from 0.89% to 0.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Mr Clean’s estimated Share of Search among household cleaning products worldwide moved from 12.1% to 8.2%, and its estimated monthly branded searches moved from 450K to 246K.

## How did search popularity change for household cleaning products worldwide in August 2026?

- In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%.
- Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Ecover estimated searches | Ecover Share of Search | Ecover rank | Mr Clean estimated searches | Mr Clean Share of Search | Mr Clean rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.89% | 4 | 450K | 12.1% | 3 |
| Nov 2025 | 33.1K | 1.1% | 4 | 301K | 9.8% | 3 |
| Dec 2025 | 27.1K | 0.76% | 4 | 301K | 8.4% | 3 |
| Jan 2026 | 40.5K | 1.1% | 4 | 301K | 8.4% | 3 |
| Feb 2026 | 33.1K | 0.93% | 4 | 301K | 8.4% | 3 |
| Mar 2026 | 33.1K | 0.91% | 4 | 368K | 10.1% | 3 |
| Apr 2026 | 33.1K | 0.93% | 4 | 301K | 8.4% | 3 |
| May 2026 | 33.1K | 1.1% | 4 | 301K | 9.8% | 3 |
| Jun 2026 | 27.1K | 0.93% | 4 | 246K | 8.4% | 3 |
| Jul 2026 | 27.1K | 1.1% | 4 | 246K | 9.8% | 3 |
| Aug 2026 | 27.1K | 0.9% | 4 | 246K | 8.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ecover’s and Mr Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ecover**: Measured on the search term “ecover”.
- **Mr Clean**: Measured on the search term “mr clean”.

- [Ecover profile](/demand/global-en/brands/ecover)
- [Mr Clean profile](/demand/global-en/brands/mr-clean)
- [All household cleaning products worldwide](/demand/global-en/categories/household-cleaning-products): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ecover or Mr Clean?

In August 2026, Mr Clean had more branded searches than Ecover among household cleaning products worldwide. Mr Clean was estimated to have 246K branded searches compared to Ecover’s 27.1K, and held an 8.2% Share of Search versus Ecover’s 0.9%.

## Cite this page

Brandwave. "Ecover vs Mr Clean: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ecover-vs-mr-clean

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ecover-vs-mr-clean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.