---
title: "EcoTools vs MAC: Which is more popular by branded search?"
description: "Which is more popular in search, EcoTools or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ecotools-vs-mac-cosmetics"
publisher: "Brandwave"
---

# EcoTools vs MAC: Which is more popular by branded search?

Which is more popular in search, EcoTools or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EcoTools and MAC
- **Competitive set**: Makeup brush brands
- **Market**: Global
- **Month measured**: Aug 2026
- **EcoTools Share of Search**: 16.1%
- **MAC Share of Search**: 43.9%

## Which is more popular in search, EcoTools or MAC?

- In August 2026, MAC had more branded searches than EcoTools among makeup brush brands worldwide. MAC was estimated to have 74K branded searches compared to EcoTools’ 27.1K, and held a 43.9% Share of Search versus EcoTools’ 16.1%.
- MAC was ahead of EcoTools in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide moved from 17.5% to 16.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide moved from 39% to 43.9%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for makeup brush brands worldwide in August 2026?

- Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | EcoTools estimated searches | EcoTools Share of Search | EcoTools rank | MAC estimated searches | MAC Share of Search | MAC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 17.5% | 3 | 74K | 39% | 1 |
| Nov 2025 | 33.1K | 12.6% | 3 | 110K | 41.7% | 1 |
| Dec 2025 | 27.1K | 10.5% | 3 | 110K | 42.7% | 1 |
| Jan 2026 | 27.1K | 14.8% | 3 | 74K | 40.3% | 1 |
| Feb 2026 | 27.1K | 16.1% | 3 | 74K | 43.9% | 1 |
| Mar 2026 | 33.1K | 18.8% | 3 | 74K | 42.1% | 1 |
| Apr 2026 | 27.1K | 15.9% | 3 | 74K | 43.5% | 1 |
| May 2026 | 27.1K | 16.1% | 3 | 74K | 43.9% | 1 |
| Jun 2026 | 27.1K | 18.8% | 3 | 60.5K | 42% | 1 |
| Jul 2026 | 27.1K | 16.1% | 3 | 74K | 43.9% | 1 |
| Aug 2026 | 27.1K | 16.1% | 3 | 74K | 43.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EcoTools’ and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EcoTools**: Measured on the search term “ecotools”.
- **MAC**: Measured on the search term “mac makeup”.

- [EcoTools profile](/demand/global-en/brands/ecotools)
- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [All makeup brush brands worldwide](/demand/global-en/categories/makeup-brush-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EcoTools or MAC?

In August 2026, MAC had more branded searches than EcoTools among makeup brush brands worldwide. MAC was estimated to have 74K branded searches compared to EcoTools’ 27.1K, and held a 43.9% Share of Search versus EcoTools’ 16.1%.

## Cite this page

Brandwave. "EcoTools vs MAC: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ecotools-vs-mac-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ecotools-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.