--- title: "ECOS vs Tru Earth: Which is searched more?" description: "Is ECOS or Tru Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ecos-vs-tru-earth" publisher: "Brandwave" --- # ECOS vs Tru Earth: Which is searched more? Is ECOS or Tru Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECOS and Tru Earth - **Competitive set**: Eco laundry detergent brands - **Market**: Global - **Month measured**: Sep 2026 - **ECOS Share of Search**: 5.7% - **Tru Earth Share of Search**: 5% ## Is ECOS or Tru Earth more popular in search? - In September 2026, ECOS had more branded searches than Tru Earth among eco laundry detergent brands worldwide. ECOS had about 8,100 branded searches, while Tru Earth had 7,180. ECOS made up 5.7% of all eco laundry detergent brand searches we track, and Tru Earth accounted for 5%. - The lead changed hands once in the 12 months ending September 2026: ECOS took it in September 2026. - Across the 12 months ending September 2026, ECOS’s share of searches among eco laundry detergent brands worldwide moved from 3.7% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 8.1K. - Across the 12 months ending September 2026, Tru Earth’s share of searches among eco laundry detergent brands worldwide moved from 6.8% to 5%, and its estimated monthly branded searches moved from 8.1K to 7.2K. ## Top eco laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ECOS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tru Earth did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seventh Generation | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ECOS | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Meliora Cleaning Products | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dirty Labs | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Earth Breeze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheets Laundry Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eco laundry detergent brands - Asked ChatGPT "Which eco laundry detergent brand should I buy?": 1. ECOS, 2. Meliora Cleaning Products, 3. Seventh Generation - Asked ChatGPT "What are the best eco laundry detergent brands?": 1. Meliora Cleaning Products, 2. Seventh Generation, 3. ECOS, 4. Dirty Labs, 5. Earth Breeze - Asked ChatGPT "What's the best eco laundry detergent brand for sensitive skin?": 1. Seventh Generation, 2. ECOS - Searched Google, AI Overview "natural laundry detergent": named none of the brands we track - Searched Google, AI Overview "laundry detergent for sensitive skin": named none of the brands we track Not named in any answer: Dropps, Tru Earth and Sheets Laundry Club. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eco laundry detergent brands worldwide in September 2026? - In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches. - Estimated monthly branded searches for Tru Earth worldwide fell 11.6% over 12 measured months, from 8.1K to 7.2K in September 2026. ## Month by month | Month | ECOS estimated searches | ECOS Share of Search | ECOS rank | Tru Earth estimated searches | Tru Earth Share of Search | Tru Earth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3.7% | 6 | 8.1K | 6.8% | 5 | | Nov 2025 | 4.4K | 3.7% | 6 | 9.9K | 8.4% | 5 | | Dec 2025 | 4.4K | 3.6% | 6 | 7.9K | 6.5% | 5 | | Jan 2026 | 5.4K | 3.8% | 6 | 8.1K | 5.7% | 5 | | Feb 2026 | 4.4K | 4% | 6 | 8K | 7.2% | 5 | | Mar 2026 | 5.4K | 3.6% | 6 | 8.3K | 5.5% | 5 | | Apr 2026 | 5.4K | 3.4% | 6 | 8.4K | 5.2% | 5 | | May 2026 | 5.4K | 3.8% | 6 | 6.8K | 4.8% | 5 | | Jun 2026 | 5.4K | 3.8% | 7 | 6.8K | 4.8% | 5 | | Jul 2026 | 5.4K | 3.8% | 6 | 6.8K | 4.8% | 5 | | Aug 2026 | 6.6K | 4.7% | 6 | 6.8K | 4.8% | 5 | | Sep 2026 | 8.1K | 5.7% | 5 | 7.2K | 5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ECOS’s and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECOS**: Measured on the search term “ecos detergent”. - **Tru Earth**: Measured on the search terms “detergent tru earth”, “tru earth”, “tru earth detergent” and “tru earth laundry”, summed into one figure. - [ECOS profile](/demand/global-en/brands/ecos) - [Tru Earth profile](/demand/global-en/brands/tru-earth) - [All eco laundry detergent brands worldwide](/demand/global-en/categories/eco-laundry-detergent-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECOS or Tru Earth more popular in search? In September 2026, ECOS had more branded searches than Tru Earth among eco laundry detergent brands worldwide. ECOS had about 8,100 branded searches, while Tru Earth had 7,180. ECOS made up 5.7% of all eco laundry detergent brand searches we track, and Tru Earth accounted for 5%. ## Cite this page Brandwave. "ECOS vs Tru Earth: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ecos-vs-tru-earth This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ecos-vs-tru-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.