--- title: "ECOS vs Seventh Generation: Which is searched more?" description: "Is ECOS or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ecos-vs-seventh-generation" publisher: "Brandwave" --- # ECOS vs Seventh Generation: Which is searched more? Is ECOS or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eco laundry detergent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECOS and Seventh Generation - **Competitive set**: Eco laundry detergent brands - **Market**: Global - **Month measured**: Sep 2026 - **ECOS Share of Search**: 5.7% - **Seventh Generation Share of Search**: 12.7% ## Is ECOS or Seventh Generation more popular in search? - In September 2026, Seventh Generation had more branded searches than ECOS among eco laundry detergent brands worldwide. Seventh Generation had about 18,100 branded searches, while ECOS had 8,100. Seventh Generation made up 12.7% of all eco laundry detergent brand searches we track, and ECOS accounted for 5.7%. - Seventh Generation was ahead of ECOS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECOS’s share of searches among eco laundry detergent brands worldwide moved from 3.7% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 8.1K. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among eco laundry detergent brands worldwide moved from 18.7% to 12.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top eco laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ECOS and Seventh Generation were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Seventh Generation was listed before ECOS in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seventh Generation | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ECOS | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Meliora Cleaning Products | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dirty Labs | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Earth Breeze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheets Laundry Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eco laundry detergent brands - Asked ChatGPT "Which eco laundry detergent brand should I buy?": 1. ECOS, 2. Meliora Cleaning Products, 3. Seventh Generation - Asked ChatGPT "What are the best eco laundry detergent brands?": 1. Meliora Cleaning Products, 2. Seventh Generation, 3. ECOS, 4. Dirty Labs, 5. Earth Breeze - Asked ChatGPT "What's the best eco laundry detergent brand for sensitive skin?": 1. Seventh Generation, 2. ECOS - Searched Google, AI Overview "natural laundry detergent": named none of the brands we track - Searched Google, AI Overview "laundry detergent for sensitive skin": named none of the brands we track Not named in any answer: Dropps, Tru Earth and Sheets Laundry Club. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eco laundry detergent brands worldwide in September 2026? - In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches. - Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | ECOS estimated searches | ECOS Share of Search | ECOS rank | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3.7% | 6 | 22.2K | 18.7% | 3 | | Nov 2025 | 4.4K | 3.7% | 6 | 22.2K | 18.8% | 3 | | Dec 2025 | 4.4K | 3.6% | 6 | 18.1K | 15% | 3 | | Jan 2026 | 5.4K | 3.8% | 6 | 27.1K | 19.1% | 3 | | Feb 2026 | 4.4K | 4% | 6 | 18.1K | 16.3% | 3 | | Mar 2026 | 5.4K | 3.6% | 6 | 22.2K | 14.7% | 3 | | Apr 2026 | 5.4K | 3.4% | 6 | 22.2K | 13.8% | 3 | | May 2026 | 5.4K | 3.8% | 6 | 22.2K | 15.5% | 3 | | Jun 2026 | 5.4K | 3.8% | 7 | 18.1K | 12.6% | 3 | | Jul 2026 | 5.4K | 3.8% | 6 | 18.1K | 12.7% | 3 | | Aug 2026 | 6.6K | 4.7% | 6 | 18.1K | 12.8% | 3 | | Sep 2026 | 8.1K | 5.7% | 5 | 18.1K | 12.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ECOS’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECOS**: Measured on the search term “ecos detergent”. - **Seventh Generation**: Measured on the search term “seventh generation”. - [ECOS profile](/demand/global-en/brands/ecos) - [Seventh Generation profile](/demand/global-en/brands/seventh-generation) - [All eco laundry detergent brands worldwide](/demand/global-en/categories/eco-laundry-detergent-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECOS or Seventh Generation more popular in search? In September 2026, Seventh Generation had more branded searches than ECOS among eco laundry detergent brands worldwide. Seventh Generation had about 18,100 branded searches, while ECOS had 8,100. Seventh Generation made up 12.7% of all eco laundry detergent brand searches we track, and ECOS accounted for 5.7%. ## Cite this page Brandwave. "ECOS vs Seventh Generation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ecos-vs-seventh-generation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ecos-vs-seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.