---
title: "ecobee vs Google Nest: Which is more popular by branded search?"
description: "Which is more popular in search, ecobee or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ecobee-vs-google-nest"
publisher: "Brandwave"
---

# ecobee vs Google Nest: Which is more popular by branded search?

Which is more popular in search, ecobee or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ecobee and Google Nest
- **Competitive set**: Smart thermostat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ecobee Share of Search**: 15.1%
- **Google Nest Share of Search**: 46.3%

## Which is more popular in search, ecobee or Google Nest?

- In August 2026, Google Nest had more branded searches than ecobee among smart thermostat brands worldwide. Google Nest was estimated to have 457K branded searches compared to ecobee’s 149K, and held a 46.3% Share of Search versus ecobee’s 15.1%.
- Google Nest was ahead of ecobee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ecobee’s estimated Share of Search among smart thermostat brands worldwide moved from 11.9% to 15.1%, and its estimated monthly branded searches moved from 182K to 149K.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among smart thermostat brands worldwide moved from 47% to 46.3%, and its estimated monthly branded searches moved from 717K to 457K.

## How did search popularity change for smart thermostat brands worldwide in August 2026?

- Estimated monthly branded searches for Google Nest worldwide fell 36.2% over 11 measured months, from 717K to 457K in August 2026.
- Estimated monthly branded searches for ecobee worldwide fell 18.2% over 11 measured months, from 182K to 149K in August 2026.

## Month by month

| Month | ecobee estimated searches | ecobee Share of Search | ecobee rank | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 182K | 11.9% | 3 | 717K | 47% | 1 |
| Nov 2025 | 202K | 12% | 3 | 821K | 48.8% | 1 |
| Dec 2025 | 182K | 12% | 3 | 754K | 49.5% | 1 |
| Jan 2026 | 182K | 12.7% | 3 | 668K | 46.4% | 1 |
| Feb 2026 | 135K | 13% | 3 | 505K | 48.3% | 1 |
| Mar 2026 | 135K | 13.9% | 3 | 425K | 43.6% | 1 |
| Apr 2026 | 122K | 13.6% | 3 | 425K | 47.3% | 1 |
| May 2026 | 135K | 13.3% | 3 | 500K | 49.3% | 1 |
| Jun 2026 | 166K | 15.4% | 3 | 528K | 49.3% | 1 |
| Jul 2026 | 166K | 15.2% | 3 | 506K | 46.5% | 1 |
| Aug 2026 | 149K | 15.1% | 3 | 457K | 46.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ecobee’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ecobee**: Measured on the search terms “ecobee”, “ecobee com” and “ecobee thermostat”, summed into one figure.
- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest”, “nest thermostat” and “store google com”, summed into one figure.

- [ecobee profile](/demand/global-en/brands/ecobee)
- [Google Nest profile](/demand/global-en/brands/google-nest)
- [All smart thermostat brands worldwide](/demand/global-en/categories/smart-thermostat-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ecobee or Google Nest?

In August 2026, Google Nest had more branded searches than ecobee among smart thermostat brands worldwide. Google Nest was estimated to have 457K branded searches compared to ecobee’s 149K, and held a 46.3% Share of Search versus ecobee’s 15.1%.

## Cite this page

Brandwave. "ecobee vs Google Nest: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ecobee-vs-google-nest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ecobee-vs-google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.