--- title: "Echo vs Redington: Which is more popular?" description: "Is Echo or Redington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fly rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/echo-fly-fishing-vs-redington" publisher: "Brandwave" --- # Echo vs Redington: Which is more popular? Is Echo or Redington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fly rod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Echo and Redington - **Competitive set**: Fly rod brands - **Market**: Global - **Month measured**: Oct 2026 - **Echo Share of Search**: 8.7% - **Redington Share of Search**: 10.7% ## Is Echo or Redington more popular in search? - In October 2026, Redington had more branded searches than Echo among fly rod brands worldwide. Redington had about 4,400 branded searches, while Echo had 3,600. Redington made up 10.7% of all fly rod brand searches we track, and Echo accounted for 8.7%. - Redington was ahead of Echo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Echo’s share of searches among fly rod brands worldwide moved from 9.2% to 8.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide moved from 11.3% to 10.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top fly rod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redington appeared in all five answers. Echo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Redington was listed before Echo in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Orvis | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sage | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Echo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Scott | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | G. Loomis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Winston | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thomas & Thomas | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hardy | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Douglas | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Temple Fork Outfitters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fly rod brands - Asked ChatGPT "What's the best fly rod for beginners?": 1. Echo, 2. Orvis, 3. Redington - Asked ChatGPT "Which fly rod brands are the best?": 1. Sage, 2. Scott, 3. G. Loomis, 4. Orvis, 5. Winston, 6. Thomas & Thomas, 7. Redington, 8. Echo, 9. Douglas - Asked ChatGPT "What fly rod should I buy for trout?": 1. Orvis, 2. Redington, 3. Sage - Searched Google, AI Overview "fly fishing rod": 1. Redington, 2. Orvis - Searched Google, AI Overview "fly rod": 1. Redington, 2. Orvis, 3. Hardy Not named in any answer: Temple Fork Outfitters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for fly rod brands worldwide in October 2026? - In October 2026, Scott overtook Echo to rank 5th among fly rod brands worldwide, with 10.7% of the searches. - In October 2026, Redington lost share of searches among fly rod brands worldwide, from 11.8% to 10.7%. - In October 2026, Echo lost share of searches among fly rod brands worldwide, from 9.6% to 8.7%. ## How has branded search for Echo and Redington changed worldwide over the last 12 months? | Month | Echo estimated searches | Echo Share of Search | Echo rank | Redington estimated searches | Redington Share of Search | Redington rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 9.2% | 5 | 5.4K | 11.3% | 4 | | Dec 2025 | 4.4K | 9.3% | 6 | 5.4K | 11.4% | 4 | | Jan 2026 | 4.4K | 9.2% | 5 | 5.4K | 11.3% | 3 | | Feb 2026 | 4.4K | 9.5% | 5 | 5.4K | 11.7% | 3 | | Mar 2026 | 5.4K | 9% | 5 | 8.1K | 13.6% | 3 | | Apr 2026 | 5.4K | 9.3% | 5 | 6.6K | 11.3% | 4 | | May 2026 | 5.4K | 9% | 5 | 8.1K | 13.5% | 3 | | Jun 2026 | 5.4K | 8.7% | 6 | 8.1K | 13.1% | 3 | | Jul 2026 | 5.4K | 9% | 5 | 8.1K | 13.5% | 3 | | Aug 2026 | 5.4K | 9% | 5 | 8.1K | 13.6% | 3 | | Sep 2026 | 4.4K | 9.6% | 5 | 5.4K | 11.8% | 4 | | Oct 2026 | 3.6K | 8.7% | 6 | 4.4K | 10.7% | 4 | ## How are Echo’s and Redington’s branded searches counted? Brandwave collects information about searches that people make online using Echo’s and Redington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Echo**: Measured on the search term “echo fly rod”. - **Redington**: Measured on the search term “redington fly rod”. - [Echo profile](/demand/global-en/brands/echo-fly-fishing) - [Redington profile](/demand/global-en/brands/redington) - [All fly rod brands worldwide](/demand/global-en/categories/fly-rod-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Echo or Redington more popular in search? In October 2026, Redington had more branded searches than Echo among fly rod brands worldwide. Redington had about 4,400 branded searches, while Echo had 3,600. Redington made up 10.7% of all fly rod brand searches we track, and Echo accounted for 8.7%. ## Cite this page Brandwave. "Echo vs Redington: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/echo-fly-fishing-vs-redington This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/echo-fly-fishing-vs-redington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.