---
title: "eBird vs Merlin Bird ID: Which is searched more?"
description: "Which is more popular in search, eBird or Merlin Bird ID? Compare estimated monthly branded-search demand and Share of Search inside the Bird identification apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ebird-vs-merlin-bird-id"
publisher: "Brandwave"
---

# eBird vs Merlin Bird ID: Which is searched more?

Which is more popular in search, eBird or Merlin Bird ID? Compare estimated monthly branded-search demand and Share of Search inside the Bird identification apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: eBird and Merlin Bird ID
- **Competitive set**: Bird identification apps
- **Market**: Global
- **Month measured**: Aug 2026
- **eBird Share of Search**: 33.4%
- **Merlin Bird ID Share of Search**: 9%

## Which is more popular in search, eBird or Merlin Bird ID?

- In August 2026, eBird had more branded searches than Merlin Bird ID among bird identification apps worldwide. eBird was estimated to have 201K branded searches compared to Merlin Bird ID’s 54.2K, and held a 33.4% Share of Search versus Merlin Bird ID’s 9%.
- eBird was ahead of Merlin Bird ID in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eBird’s estimated Share of Search among bird identification apps worldwide moved from 36.2% to 33.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Merlin Bird ID’s estimated Share of Search among bird identification apps worldwide moved from 6.5% to 9%, and its estimated monthly branded searches moved from 36.2K to 54.2K.

## How did search popularity change for bird identification apps worldwide in August 2026?

- In August 2026, eBird gained estimated Share of Search among bird identification apps worldwide, from 28.9% to 33.4%.
- In August 2026, Merlin Bird ID lost estimated Share of Search among bird identification apps worldwide, from 14.2% to 9%.

## Month by month

| Month | eBird estimated searches | eBird Share of Search | eBird rank | Merlin Bird ID estimated searches | Merlin Bird ID Share of Search | Merlin Bird ID rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 36.2% | 1 | 36.2K | 6.5% | 4 |
| Nov 2025 | 201K | 37.7% | 1 | 29.6K | 5.6% | 4 |
| Dec 2025 | 201K | 40.9% | 1 | 29.6K | 6% | 4 |
| Jan 2026 | 246K | 44.9% | 1 | 36.2K | 6.6% | 4 |
| Feb 2026 | 201K | 39.3% | 1 | 44.4K | 8.7% | 4 |
| Mar 2026 | 246K | 37% | 1 | 66.2K | 10% | 4 |
| Apr 2026 | 246K | 34.9% | 1 | 99K | 14% | 3 |
| May 2026 | 301K | 36.8% | 1 | 148K | 18.1% | 3 |
| Jun 2026 | 201K | 29.5% | 2 | 121K | 17.7% | 3 |
| Jul 2026 | 165K | 28.9% | 2 | 81K | 14.2% | 4 |
| Aug 2026 | 201K | 33.4% | 2 | 54.2K | 9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using eBird’s and Merlin Bird ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **eBird**: Measured on the search term “ebird”.
- **Merlin Bird ID**: Measured on the search terms “merlin bird id” and “merlinbirdid”, summed into one figure.

- [eBird profile](/demand/global-en/brands/ebird)
- [Merlin Bird ID profile](/demand/global-en/brands/merlin-bird-id)
- [All bird identification apps worldwide](/demand/global-en/categories/bird-identification-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, eBird or Merlin Bird ID?

In August 2026, eBird had more branded searches than Merlin Bird ID among bird identification apps worldwide. eBird was estimated to have 201K branded searches compared to Merlin Bird ID’s 54.2K, and held a 33.4% Share of Search versus Merlin Bird ID’s 9%.

## Cite this page

Brandwave. "eBird vs Merlin Bird ID: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ebird-vs-merlin-bird-id

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ebird-vs-merlin-bird-id. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.