--- title: "eBay vs Vinted: Which is searched more?" description: "Is eBay or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Second hand marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ebay-vs-vinted" publisher: "Brandwave" --- # eBay vs Vinted: Which is searched more? Is eBay or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Second hand marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eBay and Vinted - **Competitive set**: Second hand marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **eBay Share of Search**: 53.7% - **Vinted Share of Search**: 35.9% ## Is eBay or Vinted more popular in search? - In September 2026, eBay had more branded searches than Vinted among second hand marketplaces worldwide. eBay had about 55.6 million branded searches, while Vinted had 37.2 million. eBay made up 53.7% of all second hand marketplace searches we track, and Vinted accounted for 35.9%. - eBay was ahead of Vinted in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eBay’s share of searches among second hand marketplaces worldwide moved from 58.3% to 53.7%, and its estimated monthly branded searches held steady at 55.6M. - Across the 12 months ending September 2026, Vinted’s share of searches among second hand marketplaces worldwide moved from 31.9% to 35.9%, and its estimated monthly branded searches moved from 30.4M to 37.2M. ## Top second hand marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, eBay appeared in all four answers. Vinted did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | eBay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Poshmark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mercari | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | OfferUp | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Depop | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | The RealReal | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | ThredUp | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Vinted | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about second hand marketplaces - Asked ChatGPT "Which second hand marketplace should I use?": 1. eBay, 2. OfferUp, 3. Poshmark, 4. Mercari - Asked ChatGPT "What are the best second hand marketplaces?": 1. eBay, 2. Poshmark, 3. Mercari, 4. OfferUp, 5. Depop, 6. The RealReal, 7. ThredUp - Asked ChatGPT "What's the best second hand marketplace for selling pre loved clothes?": 1. Poshmark, 2. Depop, 3. eBay, 4. Mercari, 5. The RealReal - Searched Google, AI Overview "second hand marketplaces": 1. eBay, 2. Mercari, 3. OfferUp, 4. Poshmark, 5. Depop, 6. ThredUp, 7. The RealReal Not named in any answer: Vinted. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for second hand marketplaces worldwide in September 2026? - In September 2026, Vinted gained share of searches among second hand marketplaces worldwide, from 31.4% to 35.9%. - In September 2026, eBay lost share of searches among second hand marketplaces worldwide, from 57.5% to 53.7%. ## Month by month | Month | eBay estimated searches | eBay Share of Search | eBay rank | Vinted estimated searches | Vinted Share of Search | Vinted rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 55.6M | 58.3% | 1 | 30.4M | 31.9% | 2 | | Nov 2025 | 68M | 63.1% | 1 | 30.4M | 28.2% | 2 | | Dec 2025 | 68M | 66.6% | 1 | 24.9M | 24.4% | 2 | | Jan 2026 | 68M | 66% | 1 | 24.9M | 24.2% | 2 | | Feb 2026 | 55.6M | 61.5% | 1 | 24.9M | 27.5% | 2 | | Mar 2026 | 68M | 62.1% | 1 | 30.4M | 27.8% | 2 | | Apr 2026 | 55.6M | 58.5% | 1 | 30.4M | 32% | 2 | | May 2026 | 55.6M | 58.4% | 1 | 30.4M | 31.9% | 2 | | Jun 2026 | 55.6M | 58.3% | 1 | 30.4M | 31.9% | 2 | | Jul 2026 | 55.6M | 61.4% | 1 | 24.9M | 27.5% | 2 | | Aug 2026 | 55.6M | 57.5% | 1 | 30.4M | 31.4% | 2 | | Sep 2026 | 55.6M | 53.7% | 1 | 37.2M | 35.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using eBay’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eBay**: Measured on the search term “ebay”. - **Vinted**: Measured on the search term “vinted”. - [eBay profile](/demand/global-en/brands/ebay) - [Vinted profile](/demand/global-en/brands/vinted) - [All second hand marketplaces worldwide](/demand/global-en/categories/second-hand-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eBay or Vinted more popular in search? In September 2026, eBay had more branded searches than Vinted among second hand marketplaces worldwide. eBay had about 55.6 million branded searches, while Vinted had 37.2 million. eBay made up 53.7% of all second hand marketplace searches we track, and Vinted accounted for 35.9%. ## Cite this page Brandwave. "eBay vs Vinted: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ebay-vs-vinted This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ebay-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.