---
title: "eBay vs ThredUp: Which is searched more?"
description: "Is eBay or ThredUp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Second hand marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ebay-vs-thred-up"
publisher: "Brandwave"
---

# eBay vs ThredUp: Which is searched more?

Is eBay or ThredUp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Second hand marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: eBay and ThredUp
- **Competitive set**: Second hand marketplaces
- **Market**: Global
- **Month measured**: Sep 2026
- **eBay Share of Search**: 53.7%
- **ThredUp Share of Search**: 0.79%

## Is eBay or ThredUp more popular in search?

- In September 2026, eBay had more branded searches than ThredUp among second hand marketplaces worldwide. eBay had about 55.6 million branded searches, while ThredUp had 823,000. eBay made up 53.7% of all second hand marketplace searches we track, and ThredUp accounted for 0.79%.
- eBay was ahead of ThredUp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, eBay’s share of searches among second hand marketplaces worldwide moved from 58.3% to 53.7%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 12 months ending September 2026, ThredUp’s share of searches among second hand marketplaces worldwide moved from 1% to 0.79%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for second hand marketplaces worldwide in September 2026?

- In September 2026, eBay lost share of searches among second hand marketplaces worldwide, from 57.5% to 53.7%.
- In September 2026, ThredUp fell from 7th to 8th among second hand marketplaces worldwide.

## Month by month

| Month | eBay estimated searches | eBay Share of Search | eBay rank | ThredUp estimated searches | ThredUp Share of Search | ThredUp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 55.6M | 58.3% | 1 | 1M | 1% | 7 |
| Nov 2025 | 68M | 63.1% | 1 | 1M | 0.93% | 7 |
| Dec 2025 | 68M | 66.6% | 1 | 823K | 0.81% | 8 |
| Jan 2026 | 68M | 66% | 1 | 1.2M | 1.2% | 6 |
| Feb 2026 | 55.6M | 61.5% | 1 | 1.2M | 1.3% | 6 |
| Mar 2026 | 68M | 62.1% | 1 | 1.2M | 1.1% | 7 |
| Apr 2026 | 55.6M | 58.5% | 1 | 1M | 1.1% | 6 |
| May 2026 | 55.6M | 58.4% | 1 | 1M | 1.1% | 7 |
| Jun 2026 | 55.6M | 58.3% | 1 | 823K | 0.86% | 8 |
| Jul 2026 | 55.6M | 61.4% | 1 | 823K | 0.91% | 8 |
| Aug 2026 | 55.6M | 57.5% | 1 | 1M | 1% | 7 |
| Sep 2026 | 55.6M | 53.7% | 1 | 823K | 0.79% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using eBay’s and ThredUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **eBay**: Measured on the search term “ebay”.
- **ThredUp**: Measured on the search term “thredup”.

- [eBay profile](/demand/global-en/brands/ebay)
- [ThredUp profile](/demand/global-en/brands/thred-up)
- [All second hand marketplaces worldwide](/demand/global-en/categories/second-hand-marketplaces): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is eBay or ThredUp more popular in search?

In September 2026, eBay had more branded searches than ThredUp among second hand marketplaces worldwide. eBay had about 55.6 million branded searches, while ThredUp had 823,000. eBay made up 53.7% of all second hand marketplace searches we track, and ThredUp accounted for 0.79%.

## Cite this page

Brandwave. "eBay vs ThredUp: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ebay-vs-thred-up

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ebay-vs-thred-up. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.