--- title: "eBay Ads vs Moloco: Which is searched more?" description: "Is eBay Ads or Moloco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ebay-ads-vs-moloco" publisher: "Brandwave" --- # eBay Ads vs Moloco: Which is searched more? Is eBay Ads or Moloco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketplace advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eBay Ads and Moloco - **Competitive set**: Marketplace advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **eBay Ads Share of Search**: 4.3% - **Moloco Share of Search**: 1% ## Is eBay Ads or Moloco more popular in search? - In September 2026, eBay Ads had more branded searches than Moloco among marketplace advertising platforms worldwide. eBay Ads had about 6,500 branded searches, while Moloco had 1,600. eBay Ads made up 4.3% of all marketplace advertising platform searches we track, and Moloco accounted for 1%. - eBay Ads was ahead of Moloco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eBay Ads’ share of searches among marketplace advertising platforms worldwide moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 6.8K to 6.5K. - Across the 12 months ending September 2026, Moloco’s share of searches among marketplace advertising platforms worldwide moved from 0.91% to 1%, and its estimated monthly branded searches held steady at 1.6K. ## Top marketplace advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eBay Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Moloco did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Walmart Connect | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | eBay Ads | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Criteo | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | PromoteIQ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Koddi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moloco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CitrusAd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketplace advertising platforms - Asked ChatGPT "Which marketplace advertising platform should I use?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What are the best marketplace advertising platforms?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Asked ChatGPT "What's the best marketplace advertising platform for online marketplace ad campaigns?": 1. Amazon Ads, 2. Walmart Connect, 3. eBay Ads - Searched Google, AI Overview "retail media platform": 1. Amazon Ads, 2. Walmart Connect, 3. Criteo, 4. PromoteIQ - Searched Google, AI Overview "marketplace advertising platform": 1. Amazon Ads Not named in any answer: Koddi, Moloco and CitrusAd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketplace advertising platforms worldwide in September 2026? - In September 2026, eBay Ads lost share of searches among marketplace advertising platforms worldwide, from 6.1% to 4.3%. ## Month by month | Month | eBay Ads estimated searches | eBay Ads Share of Search | eBay Ads rank | Moloco estimated searches | Moloco Share of Search | Moloco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 3.9% | 3 | 1.6K | 0.91% | 7 | | Nov 2025 | 6.8K | 4.2% | 3 | 1.3K | 0.8% | 7 | | Dec 2025 | 5.5K | 3.7% | 3 | 1.3K | 0.86% | 6 | | Jan 2026 | 8.3K | 5.6% | 3 | 1.6K | 1.1% | 6 | | Feb 2026 | 7.3K | 5% | 3 | 1.3K | 0.88% | 6 | | Mar 2026 | 7.8K | 4.7% | 4 | 1.6K | 0.97% | 6 | | Apr 2026 | 6.3K | 4.3% | 4 | 1.6K | 1.1% | 6 | | May 2026 | 7.3K | 5.3% | 3 | 1.6K | 1.2% | 6 | | Jun 2026 | 7.8K | 5.3% | 4 | 1.6K | 1.1% | 6 | | Jul 2026 | 9.5K | 6.4% | 3 | 1.3K | 0.88% | 6 | | Aug 2026 | 8.3K | 6.1% | 3 | 1.3K | 0.95% | 6 | | Sep 2026 | 6.5K | 4.3% | 4 | 1.6K | 1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using eBay Ads’ and Moloco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eBay Ads**: Measured on the search terms “ebay ads” and “ebay promoted listings”, summed into one figure. - **Moloco**: Measured on the search term “moloco ads”. - [eBay Ads profile](/demand/global-en/brands/ebay-ads) - [Moloco profile](/demand/global-en/brands/moloco) - [All marketplace advertising platforms worldwide](/demand/global-en/categories/marketplace-advertising-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eBay Ads or Moloco more popular in search? In September 2026, eBay Ads had more branded searches than Moloco among marketplace advertising platforms worldwide. eBay Ads had about 6,500 branded searches, while Moloco had 1,600. eBay Ads made up 4.3% of all marketplace advertising platform searches we track, and Moloco accounted for 1%. ## Cite this page Brandwave. "eBay Ads vs Moloco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ebay-ads-vs-moloco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ebay-ads-vs-moloco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.