---
title: "EasyPost vs Shippo: Which is more popular by branded search?"
description: "Which is more popular in search, EasyPost or Shippo? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/easypost-vs-shippo"
publisher: "Brandwave"
---

# EasyPost vs Shippo: Which is more popular by branded search?

Which is more popular in search, EasyPost or Shippo? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EasyPost and Shippo
- **Competitive set**: Shipping label platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **EasyPost Share of Search**: 7.3%
- **Shippo Share of Search**: 57.8%

## Which is more popular in search, EasyPost or Shippo?

- In August 2026, Shippo had more branded searches than EasyPost among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to EasyPost’s 27.1K, and held a 57.8% Share of Search versus EasyPost’s 7.3%.
- Shippo was ahead of EasyPost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EasyPost’s estimated Share of Search among shipping label platforms worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Shippo’s estimated Share of Search among shipping label platforms worldwide moved from 47.1% to 57.8%, and its estimated monthly branded searches moved from 178K to 216K.

## How did search popularity change for shipping label platforms worldwide in August 2026?

- In August 2026, Shippo gained estimated Share of Search among shipping label platforms worldwide, from 54.6% to 57.8%.
- In August 2026, EasyPost lost estimated Share of Search among shipping label platforms worldwide, from 8.4% to 7.3%.

## Month by month

| Month | EasyPost estimated searches | EasyPost Share of Search | EasyPost rank | Shippo estimated searches | Shippo Share of Search | Shippo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 8.7% | 3 | 178K | 47.1% | 1 |
| Nov 2025 | 27.1K | 7.6% | 4 | 179K | 50% | 1 |
| Dec 2025 | 27.1K | 6.6% | 5 | 218K | 52.7% | 1 |
| Jan 2026 | 33.1K | 9% | 3 | 179K | 48.9% | 1 |
| Feb 2026 | 27.1K | 7.5% | 5 | 178K | 49.6% | 1 |
| Mar 2026 | 33.1K | 8.1% | 3 | 218K | 53.3% | 1 |
| Apr 2026 | 33.1K | 7.9% | 4 | 215K | 51.2% | 1 |
| May 2026 | 33.1K | 8.2% | 3 | 215K | 53.2% | 1 |
| Jun 2026 | 33.1K | 8.4% | 3 | 215K | 54.3% | 1 |
| Jul 2026 | 33.1K | 8.4% | 3 | 215K | 54.6% | 1 |
| Aug 2026 | 27.1K | 7.3% | 4 | 216K | 57.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EasyPost’s and Shippo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EasyPost**: Measured on the search term “easypost”.
- **Shippo**: Measured on the search terms “goshippo”, “shippo” and “shippo shipping”, summed into one figure.

- [EasyPost profile](/demand/global-en/brands/easypost)
- [Shippo profile](/demand/global-en/brands/shippo)
- [All shipping label platforms worldwide](/demand/global-en/categories/shipping-label-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EasyPost or Shippo?

In August 2026, Shippo had more branded searches than EasyPost among shipping label platforms worldwide. Shippo was estimated to have 216K branded searches compared to EasyPost’s 27.1K, and held a 57.8% Share of Search versus EasyPost’s 7.3%.

## Cite this page

Brandwave. "EasyPost vs Shippo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/easypost-vs-shippo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/easypost-vs-shippo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.