---
title: "East Imperial vs Fentimans: Which is searched more?"
description: "Which is more popular in search, East Imperial or Fentimans? Compare estimated monthly branded-search demand and Share of Search inside the Tonic water set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/east-imperial-vs-fentimans"
publisher: "Brandwave"
---

# East Imperial vs Fentimans: Which is searched more?

Which is more popular in search, East Imperial or Fentimans? Compare estimated monthly branded-search demand and Share of Search inside the Tonic water set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: East Imperial and Fentimans
- **Competitive set**: Tonic water
- **Market**: Global
- **Month measured**: Aug 2026
- **East Imperial Share of Search**: 0.34%
- **Fentimans Share of Search**: <0.01%

## Which is more popular in search, East Imperial or Fentimans?

- In August 2026, East Imperial had more branded searches than Fentimans among tonic water worldwide. East Imperial was estimated to have 2.4K branded searches compared to Fentimans’ 20, and held a 0.34% Share of Search versus Fentimans’ <0.01%.
- East Imperial was ahead of Fentimans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic water worldwide moved from 0.43% to 0.34%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Fentimans’ estimated Share of Search among tonic water worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for tonic water worldwide in August 2026?

Neither East Imperial nor Fentimans moved beyond provider rounding among tonic water in Aug 2026.

## Month by month

| Month | East Imperial estimated searches | East Imperial Share of Search | East Imperial rank | Fentimans estimated searches | Fentimans Share of Search | Fentimans rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.43% | 4 | 20 | <0.01% | 6 |
| Nov 2025 | 2.4K | 0.44% | 4 | 20 | <0.01% | 6 |
| Dec 2025 | 2.4K | 0.31% | 4 | 50 | <0.01% | 6 |
| Jan 2026 | 2.4K | 0.42% | 4 | 20 | <0.01% | 6 |
| Feb 2026 | 2.9K | 0.53% | 4 | 20 | <0.01% | 6 |
| Mar 2026 | 2.4K | 0.44% | 5 | 20 | <0.01% | 6 |
| Apr 2026 | 2.4K | 0.41% | 5 | 20 | <0.01% | 6 |
| May 2026 | 2.4K | 0.36% | 4 | 20 | <0.01% | 6 |
| Jun 2026 | 1.9K | 0.29% | 5 | 20 | <0.01% | 6 |
| Jul 2026 | 2.4K | 0.35% | 4 | 10 | <0.01% | 6 |
| Aug 2026 | 2.4K | 0.34% | 4 | 20 | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using East Imperial’s and Fentimans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **East Imperial**: Measured on the search term “east imperial”.
- **Fentimans**: Measured on the search term “fentimans mixers”.

- [East Imperial profile](/demand/global-en/brands/east-imperial)
- [Fentimans profile](/demand/global-en/brands/fentimans)
- [All tonic water worldwide](/demand/global-en/categories/tonic-water): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, East Imperial or Fentimans?

In August 2026, East Imperial had more branded searches than Fentimans among tonic water worldwide. East Imperial was estimated to have 2.4K branded searches compared to Fentimans’ 20, and held a 0.34% Share of Search versus Fentimans’ <0.01%.

## Cite this page

Brandwave. "East Imperial vs Fentimans: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/east-imperial-vs-fentimans

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/east-imperial-vs-fentimans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.