---
title: "East End vs Sainsbury's: Which is searched more?"
description: "Which is more popular in search, East End or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Chickpea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/east-end-vs-sainsbury-s"
publisher: "Brandwave"
---

# East End vs Sainsbury's: Which is searched more?

Which is more popular in search, East End or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Chickpea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: East End and Sainsbury's
- **Competitive set**: Chickpea brands
- **Market**: Global
- **Month measured**: Aug 2026
- **East End Share of Search**: 0.72%
- **Sainsbury's Share of Search**: 54.5%

## Which is more popular in search, East End or Sainsbury's?

- In August 2026, Sainsbury's had more branded searches than East End among chickpea brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to East End’s 121K, and held a 54.5% Share of Search versus East End’s 0.72%.
- Sainsbury's was ahead of East End in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East End’s estimated Share of Search among chickpea brands worldwide held steady at 0.72%, and its estimated monthly branded searches held steady at 121K.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among chickpea brands worldwide held steady at 54.5%, and its estimated monthly branded searches held steady at 9.1M.

## How did search popularity change for chickpea brands worldwide in August 2026?

Neither East End nor Sainsbury's moved beyond provider rounding among chickpea brands in Aug 2026.

## Month by month

| Month | East End estimated searches | East End Share of Search | East End rank | Sainsbury's estimated searches | Sainsbury's Share of Search | Sainsbury's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 121K | 0.72% | 3 | 9.1M | 54.5% | 1 |
| Nov 2025 | 121K | 0.66% | 3 | 9.1M | 49.6% | 1 |
| Dec 2025 | 121K | 0.54% | 3 | 11.1M | 49.7% | 1 |
| Jan 2026 | 121K | 0.72% | 3 | 9.1M | 54.5% | 1 |
| Feb 2026 | 99K | 0.72% | 3 | 7.5M | 54.5% | 1 |
| Mar 2026 | 121K | 0.72% | 3 | 9.1M | 54.5% | 1 |
| Apr 2026 | 121K | 0.72% | 3 | 9.1M | 54.5% | 1 |
| May 2026 | 121K | 0.72% | 3 | 9.1M | 54.5% | 1 |
| Jun 2026 | 121K | 0.78% | 3 | 9.1M | 59.3% | 1 |
| Jul 2026 | 121K | 0.72% | 3 | 9.1M | 54.5% | 1 |
| Aug 2026 | 121K | 0.72% | 3 | 9.1M | 54.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using East End’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **East End**: Measured on the search terms “east end” and “eastend”, summed into one figure.
- **Sainsbury's**: Measured on the search term “sainsburys”.

- [East End profile](/demand/global-en/brands/east-end)
- [Sainsbury's profile](/demand/global-en/brands/sainsbury-s)
- [All chickpea brands worldwide](/demand/global-en/categories/chickpea-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, East End or Sainsbury's?

In August 2026, Sainsbury's had more branded searches than East End among chickpea brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to East End’s 121K, and held a 54.5% Share of Search versus East End’s 0.72%.

## Cite this page

Brandwave. "East End vs Sainsbury's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/east-end-vs-sainsbury-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/east-end-vs-sainsbury-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.