--- title: "East End vs Goya: Which is searched more?" description: "Is East End or Goya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/east-end-vs-goya" publisher: "Brandwave" --- # East End vs Goya: Which is searched more? Is East End or Goya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: East End and Goya - **Competitive set**: Lentil brands - **Market**: Global - **Month measured**: Sep 2026 - **East End Share of Search**: 66.7% - **Goya Share of Search**: 2.1% ## Is East End or Goya more popular in search? - In September 2026, East End had more branded searches than Goya among lentil brands worldwide. East End had about 60,500 branded searches, while Goya had 1,900. East End made up 66.7% of all lentil brand searches we track, and Goya accounted for 2.1%. - East End was ahead of Goya in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, East End’s share of searches among lentil brands worldwide moved from 70.1% to 66.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Goya’s share of searches among lentil brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top lentil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Goya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. East End did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Goya | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bob's Red Mill | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | East End | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Natco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merchant Gourmet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lentil brands - Asked ChatGPT "Which lentil brand should I buy?": 1. Goya, 2. Bob's Red Mill - Asked ChatGPT "What are the best lentil brands?": 1. Bob's Red Mill, 2. Goya - Asked ChatGPT "What's the best lentil brand for everyday cooking?": 1. Goya, 2. Bob's Red Mill - Searched Google, AI Overview "dried lentils": named none of the brands we track - Searched Google, AI Overview "red lentils": named none of the brands we track Not named in any answer: East End, Natco and Merchant Gourmet. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lentil brands worldwide in September 2026? - In September 2026, Goya lost share of searches among lentil brands worldwide, from 2.6% to 2.1%. ## Month by month | Month | East End estimated searches | East End Share of Search | East End rank | Goya estimated searches | Goya Share of Search | Goya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 70.1% | 1 | 1.3K | 1.5% | 4 | | Nov 2025 | 60.5K | 70.1% | 1 | 1.3K | 1.5% | 4 | | Dec 2025 | 60.5K | 70.7% | 1 | 1.6K | 1.9% | 4 | | Jan 2026 | 60.5K | 67.3% | 1 | 1.9K | 2.1% | 4 | | Feb 2026 | 49.5K | 65% | 1 | 1.6K | 2.1% | 5 | | Mar 2026 | 60.5K | 68.2% | 1 | 1.6K | 1.8% | 5 | | Apr 2026 | 60.5K | 68.2% | 1 | 1.6K | 1.8% | 5 | | May 2026 | 60.5K | 67.2% | 1 | 3.6K | 4% | 4 | | Jun 2026 | 60.5K | 66.9% | 1 | 3.6K | 4% | 4 | | Jul 2026 | 60.5K | 68.1% | 1 | 1.9K | 2.1% | 5 | | Aug 2026 | 60.5K | 66.3% | 1 | 2.4K | 2.6% | 5 | | Sep 2026 | 60.5K | 66.7% | 1 | 1.9K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using East End’s and Goya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **East End**: Measured on the search term “eastend”. - **Goya**: Measured on the search term “goya lentils”. - [East End profile](/demand/global-en/brands/east-end) - [Goya profile](/demand/global-en/brands/goya) - [All lentil brands worldwide](/demand/global-en/categories/lentil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is East End or Goya more popular in search? In September 2026, East End had more branded searches than Goya among lentil brands worldwide. East End had about 60,500 branded searches, while Goya had 1,900. East End made up 66.7% of all lentil brand searches we track, and Goya accounted for 2.1%. ## Cite this page Brandwave. "East End vs Goya: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/east-end-vs-goya This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/east-end-vs-goya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.