--- title: "Earth's Best vs Once Upon a Farm: Which is searched more?" description: "Is Earth's Best or Once Upon a Farm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/earths-best-vs-once-upon-a-farm" publisher: "Brandwave" --- # Earth's Best vs Once Upon a Farm: Which is searched more? Is Earth's Best or Once Upon a Farm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earth's Best and Once Upon a Farm - **Competitive set**: Baby food brands - **Market**: Global - **Month measured**: Sep 2026 - **Earth's Best Share of Search**: 0.25% - **Once Upon a Farm Share of Search**: 31.1% ## Is Earth's Best or Once Upon a Farm more popular in search? - In September 2026, Once Upon a Farm had more branded searches than Earth's Best among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Earth's Best had 480. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Earth's Best accounted for 0.25%. - Once Upon a Farm was ahead of Earth's Best in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Earth's Best’s share of searches among baby food brands worldwide held steady at 0.25%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide moved from 37.7% to 31.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top baby food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Earth's Best was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Earth's Best was listed before Once Upon a Farm in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Once Upon a Farm | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Earth's Best | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Gerber | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Plum Organics | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bellamy's Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Only Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wattie's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby food brands - Asked ChatGPT "Which baby food brand should I buy?": 1. Earth's Best, 2. Once Upon a Farm, 3. Gerber - Asked ChatGPT "What are the best baby food brands?": 1. Earth's Best, 2. Once Upon a Farm, 3. Gerber, 4. Plum Organics - Asked ChatGPT "What's the best baby food brand for first foods for babies?": 1. Earth's Best, 2. Gerber - Searched Google, AI Overview "best baby food": 1. Once Upon a Farm, 2. Plum Organics - Searched Google, AI Overview "organic baby food": 1. Once Upon a Farm, 2. Gerber, 3. Plum Organics Not named in any answer: Bellamy's Organic, Only Organic and Wattie's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby food brands worldwide in September 2026? - In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches. - In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%. - Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Earth's Best estimated searches | Earth's Best Share of Search | Earth's Best rank | Once Upon a Farm estimated searches | Once Upon a Farm Share of Search | Once Upon a Farm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.25% | 7 | 90.5K | 37.7% | 1 | | Nov 2025 | 320 | 0.14% | 7 | 74K | 33.1% | 2 | | Dec 2025 | 320 | 0.17% | 7 | 60.5K | 31.8% | 2 | | Jan 2026 | 320 | 0.13% | 7 | 90.5K | 35.4% | 1 | | Feb 2026 | 390 | 0.13% | 7 | 165K | 53.6% | 1 | | Mar 2026 | 390 | 0.14% | 7 | 74K | 26.9% | 3 | | Apr 2026 | 320 | 0.13% | 7 | 74K | 31.2% | 2 | | May 2026 | 320 | 0.15% | 7 | 60.5K | 27.8% | 3 | | Jun 2026 | 320 | 0.17% | 7 | 49.5K | 26% | 3 | | Jul 2026 | 390 | 0.18% | 7 | 60.5K | 28.2% | 3 | | Aug 2026 | 320 | 0.14% | 7 | 74K | 32.4% | 2 | | Sep 2026 | 480 | 0.25% | 7 | 60.5K | 31.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Earth's Best’s and Once Upon a Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earth's Best**: Measured on the search term “earths best”. - **Once Upon a Farm**: Measured on the search term “once upon a farm”. - [Earth's Best profile](/demand/global-en/brands/earths-best) - [Once Upon a Farm profile](/demand/global-en/brands/once-upon-a-farm) - [All baby food brands worldwide](/demand/global-en/categories/baby-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Earth's Best or Once Upon a Farm more popular in search? In September 2026, Once Upon a Farm had more branded searches than Earth's Best among baby food brands worldwide. Once Upon a Farm had about 60,500 branded searches, while Earth's Best had 480. Once Upon a Farm made up 31.1% of all baby food brand searches we track, and Earth's Best accounted for 0.25%. ## Cite this page Brandwave. "Earth's Best vs Once Upon a Farm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/earths-best-vs-once-upon-a-farm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/earths-best-vs-once-upon-a-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.