--- title: "Earth Mama vs Medela: Which is more popular?" description: "Is Earth Mama or Medela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nipple cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/earth-mama-vs-medela" publisher: "Brandwave" --- # Earth Mama vs Medela: Which is more popular? Is Earth Mama or Medela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nipple cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earth Mama and Medela - **Competitive set**: Nipple cream brands - **Market**: Global - **Month measured**: Oct 2026 - **Earth Mama Share of Search**: 24.1% - **Medela Share of Search**: 6.4% ## Is Earth Mama or Medela more popular in search? - In October 2026, Earth Mama had more branded searches than Medela among nipple cream brands worldwide. Earth Mama had about 14,800 branded searches, while Medela had 3,920. Earth Mama made up 24.1% of all nipple cream brand searches we track, and Medela accounted for 6.4%. - Earth Mama was ahead of Medela in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Earth Mama’s share of searches among nipple cream brands worldwide moved from 23.5% to 24.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending October 2026, Medela’s share of searches among nipple cream brands worldwide moved from 6.2% to 6.4%, and its estimated monthly branded searches moved from 2.6K to 3.9K. ## Top nipple cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Earth Mama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Medela was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Earth Mama was listed before Medela in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lansinoh | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Earth Mama | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Medela | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Motherlove | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Frida | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mother Earth | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nipple cream brands - Asked ChatGPT "Which nipple cream brand should I buy?": 1. Lansinoh, 2. Earth Mama - Asked ChatGPT "What are the best nipple cream brands?": 1. Earth Mama, 2. Lansinoh, 3. Motherlove, 4. Medela - Asked ChatGPT "What's the best nipple cream brand for breastfeeding relief?": 1. Lansinoh, 2. Earth Mama, 3. Medela - Searched Google, AI Overview "lanolin nipple cream": 1. Lansinoh, 2. Medela Not named in any answer: Frida and Mother Earth. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for nipple cream brands worldwide in October 2026? - In October 2026, Earth Mama gained share of searches among nipple cream brands worldwide, from 20.8% to 24.1%. - In October 2026, Medela gained share of searches among nipple cream brands worldwide, from 5.5% to 6.4%. ## How has branded search for Earth Mama and Medela changed worldwide over the last 12 months? | Month | Earth Mama estimated searches | Earth Mama Share of Search | Earth Mama rank | Medela estimated searches | Medela Share of Search | Medela rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.9K | 23.5% | 2 | 2.6K | 6.2% | 3 | | Dec 2025 | 9.9K | 20.6% | 2 | 2.6K | 5.4% | 3 | | Jan 2026 | 12.1K | 20.6% | 2 | 3.2K | 5.4% | 3 | | Feb 2026 | 9.9K | 17.9% | 2 | 2.6K | 4.7% | 3 | | Mar 2026 | 9.9K | 20.2% | 2 | 2.7K | 5.4% | 3 | | Apr 2026 | 9.9K | 20.5% | 2 | 2.7K | 5.5% | 3 | | May 2026 | 9.9K | 20.6% | 2 | 2.6K | 5.4% | 3 | | Jun 2026 | 9.9K | 15.4% | 2 | 2.7K | 4.1% | 3 | | Jul 2026 | 12.1K | 18% | 2 | 3.2K | 4.7% | 3 | | Aug 2026 | 12.1K | 20.8% | 2 | 3.2K | 5.4% | 3 | | Sep 2026 | 12.1K | 20.8% | 2 | 3.2K | 5.5% | 3 | | Oct 2026 | 14.8K | 24.1% | 2 | 3.9K | 6.4% | 3 | ## How are Earth Mama’s and Medela’s branded searches counted? Brandwave collects information about searches that people make online using Earth Mama’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earth Mama**: Measured on the search term “earth mama nipple butter”. - **Medela**: Measured on the search terms “medela nipple balm” and “medela nipple cream”, summed into one figure. - [Earth Mama profile](/demand/global-en/brands/earth-mama) - [Medela profile](/demand/global-en/brands/medela) - [All nipple cream brands worldwide](/demand/global-en/categories/nipple-cream-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Earth Mama or Medela more popular in search? In October 2026, Earth Mama had more branded searches than Medela among nipple cream brands worldwide. Earth Mama had about 14,800 branded searches, while Medela had 3,920. Earth Mama made up 24.1% of all nipple cream brand searches we track, and Medela accounted for 6.4%. ## Cite this page Brandwave. "Earth Mama vs Medela: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/earth-mama-vs-medela This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/earth-mama-vs-medela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.