--- title: "Earth Mama vs Lansinoh: Which is more popular?" description: "Is Earth Mama or Lansinoh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nipple cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/earth-mama-vs-lansinoh" publisher: "Brandwave" --- # Earth Mama vs Lansinoh: Which is more popular? Is Earth Mama or Lansinoh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nipple cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earth Mama and Lansinoh - **Competitive set**: Nipple cream brands - **Market**: Global - **Month measured**: Oct 2026 - **Earth Mama Share of Search**: 24.1% - **Lansinoh Share of Search**: 67.4% ## Is Earth Mama or Lansinoh more popular in search? - In October 2026, Lansinoh had more branded searches than Earth Mama among nipple cream brands worldwide. Lansinoh had about 41,500 branded searches, while Earth Mama had 14,800. Lansinoh made up 67.4% of all nipple cream brand searches we track, and Earth Mama accounted for 24.1%. - Lansinoh was ahead of Earth Mama in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Earth Mama’s share of searches among nipple cream brands worldwide moved from 23.5% to 24.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending October 2026, Lansinoh’s share of searches among nipple cream brands worldwide held steady at 67.4%, and its estimated monthly branded searches moved from 28.4K to 41.5K. ## Top nipple cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lansinoh appeared in all four answers. Earth Mama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lansinoh was listed before Earth Mama in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lansinoh | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Earth Mama | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Medela | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Motherlove | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Frida | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mother Earth | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nipple cream brands - Asked ChatGPT "Which nipple cream brand should I buy?": 1. Lansinoh, 2. Earth Mama - Asked ChatGPT "What are the best nipple cream brands?": 1. Earth Mama, 2. Lansinoh, 3. Motherlove, 4. Medela - Asked ChatGPT "What's the best nipple cream brand for breastfeeding relief?": 1. Lansinoh, 2. Earth Mama, 3. Medela - Searched Google, AI Overview "lanolin nipple cream": 1. Lansinoh, 2. Medela Not named in any answer: Frida and Mother Earth. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for nipple cream brands worldwide in October 2026? - In October 2026, Earth Mama gained share of searches among nipple cream brands worldwide, from 20.8% to 24.1%. - In October 2026, Lansinoh lost share of searches among nipple cream brands worldwide, from 71.2% to 67.4%. ## How has branded search for Earth Mama and Lansinoh changed worldwide over the last 12 months? | Month | Earth Mama estimated searches | Earth Mama Share of Search | Earth Mama rank | Lansinoh estimated searches | Lansinoh Share of Search | Lansinoh rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.9K | 23.5% | 2 | 28.4K | 67.4% | 1 | | Dec 2025 | 9.9K | 20.6% | 2 | 34.4K | 71.6% | 1 | | Jan 2026 | 12.1K | 20.6% | 2 | 42.1K | 71.5% | 1 | | Feb 2026 | 9.9K | 17.9% | 2 | 41.5K | 75% | 1 | | Mar 2026 | 9.9K | 20.2% | 2 | 35K | 71.5% | 1 | | Apr 2026 | 9.9K | 20.5% | 2 | 34.1K | 70.6% | 1 | | May 2026 | 9.9K | 20.6% | 2 | 34.1K | 71.1% | 1 | | Jun 2026 | 9.9K | 15.4% | 2 | 50.5K | 78.4% | 1 | | Jul 2026 | 12.1K | 18% | 2 | 50.5K | 75.3% | 1 | | Aug 2026 | 12.1K | 20.8% | 2 | 41.5K | 71.2% | 1 | | Sep 2026 | 12.1K | 20.8% | 2 | 41.5K | 71.2% | 1 | | Oct 2026 | 14.8K | 24.1% | 2 | 41.5K | 67.4% | 1 | ## How are Earth Mama’s and Lansinoh’s branded searches counted? Brandwave collects information about searches that people make online using Earth Mama’s and Lansinoh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earth Mama**: Measured on the search term “earth mama nipple butter”. - **Lansinoh**: Measured on the search terms “lansinoh nipple balm” and “lansinoh nipple cream”, summed into one figure. - [Earth Mama profile](/demand/global-en/brands/earth-mama) - [Lansinoh profile](/demand/global-en/brands/lansinoh) - [All nipple cream brands worldwide](/demand/global-en/categories/nipple-cream-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Earth Mama or Lansinoh more popular in search? In October 2026, Lansinoh had more branded searches than Earth Mama among nipple cream brands worldwide. Lansinoh had about 41,500 branded searches, while Earth Mama had 14,800. Lansinoh made up 67.4% of all nipple cream brand searches we track, and Earth Mama accounted for 24.1%. ## Cite this page Brandwave. "Earth Mama vs Lansinoh: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/earth-mama-vs-lansinoh This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/earth-mama-vs-lansinoh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.