---
title: "Earth Choice vs Fairy: Which is searched more?"
description: "Which is more popular in search, Earth Choice or Fairy? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/earth-choice-vs-fairy"
publisher: "Brandwave"
---

# Earth Choice vs Fairy: Which is searched more?

Which is more popular in search, Earth Choice or Fairy? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Earth Choice and Fairy
- **Competitive set**: Dishwashing brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Earth Choice Share of Search**: 5.6%
- **Fairy Share of Search**: 42.4%

## Which is more popular in search, Earth Choice or Fairy?

- In September 2026, Fairy had more branded searches than Earth Choice among dishwashing brands worldwide. Fairy was estimated to have 18.1K branded searches compared to Earth Choice’s 2.4K, and held a 42.4% Share of Search versus Earth Choice’s 5.6%.
- Fairy was ahead of Earth Choice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide moved from 5% to 5.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Fairy’s estimated Share of Search among dishwashing brands worldwide moved from 38% to 42.4%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for dishwashing brands worldwide in September 2026?

- In September 2026, Earth Choice lost estimated Share of Search among dishwashing brands worldwide, from 6.7% to 5.6%.

## Month by month

| Month | Earth Choice estimated searches | Earth Choice Share of Search | Earth Choice rank | Fairy estimated searches | Fairy Share of Search | Fairy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 5% | 3 | 18.1K | 38% | 2 |
| Nov 2025 | 2.9K | 6.5% | 3 | 14.8K | 33% | 2 |
| Dec 2025 | 2.4K | 5.4% | 3 | 14.8K | 33.4% | 2 |
| Jan 2026 | 2.9K | 6% | 3 | 18.1K | 37.6% | 2 |
| Feb 2026 | 2.4K | 5.4% | 3 | 14.8K | 33.4% | 2 |
| Mar 2026 | 2.9K | 6% | 3 | 18.1K | 37.6% | 2 |
| Apr 2026 | 2.9K | 7.3% | 3 | 14.8K | 37.1% | 2 |
| May 2026 | 2.9K | 7.3% | 3 | 14.8K | 37.1% | 2 |
| Jun 2026 | 2.9K | 7.3% | 3 | 14.8K | 37.1% | 2 |
| Jul 2026 | 2.9K | 7.3% | 3 | 14.8K | 37.1% | 2 |
| Aug 2026 | 2.9K | 6.7% | 3 | 18.1K | 41.9% | 2 |
| Sep 2026 | 2.4K | 5.6% | 3 | 18.1K | 42.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Earth Choice’s and Fairy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Earth Choice**: Measured on the search term “earth choice”.
- **Fairy**: Measured on the search term “fairy liquid”.

- [Earth Choice profile](/demand/global-en/brands/earth-choice)
- [Fairy profile](/demand/global-en/brands/fairy)
- [All dishwashing brands worldwide](/demand/global-en/categories/dishwasher-detergent-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Earth Choice or Fairy?

In September 2026, Fairy had more branded searches than Earth Choice among dishwashing brands worldwide. Fairy was estimated to have 18.1K branded searches compared to Earth Choice’s 2.4K, and held a 42.4% Share of Search versus Earth Choice’s 5.6%.

## Cite this page

Brandwave. "Earth Choice vs Fairy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/earth-choice-vs-fairy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/earth-choice-vs-fairy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.