--- title: "Eagle Creek vs Thule: Which is searched more?" description: "Is Eagle Creek or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eagle-creek-vs-thule" publisher: "Brandwave" --- # Eagle Creek vs Thule: Which is searched more? Is Eagle Creek or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Packing cube brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eagle Creek and Thule - **Competitive set**: Packing cube brands - **Market**: Global - **Month measured**: Sep 2026 - **Eagle Creek Share of Search**: 12.5% - **Thule Share of Search**: 0.89% ## Is Eagle Creek or Thule more popular in search? - In September 2026, Eagle Creek had more branded searches than Thule among packing cube brands worldwide. Eagle Creek had about 40,500 branded searches, while Thule had 2,900. Eagle Creek made up 12.5% of all packing cube brand searches we track, and Thule accounted for 0.89%. - Eagle Creek was ahead of Thule in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Eagle Creek’s share of searches among packing cube brands worldwide moved from 13% to 12.5%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.77% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top packing cube brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Eagle Creek appeared in all five answers. Thule was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Eagle Creek was listed before Thule in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eagle Creek | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Peak Design | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thule | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TravelWise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AmazonBasics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about packing cube brands - Asked ChatGPT "Which packing cube brand should I buy?": 1. Eagle Creek, 2. Peak Design, 3. Thule - Asked ChatGPT "What are the best packing cube brands?": 1. Eagle Creek, 2. Peak Design, 3. Thule - Asked ChatGPT "What's the best packing cube brand for travel packing?": 1. Eagle Creek, 2. Peak Design, 3. Thule - Searched Google, AI Overview "best packing cubes": 1. Eagle Creek, 2. Peak Design - Searched Google, AI Overview "packing cubes for travel": 1. Eagle Creek, 2. Peak Design Not named in any answer: Sea to Summit, Gonex, TravelWise and AmazonBasics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for packing cube brands worldwide in September 2026? - In September 2026, Eagle Creek lost share of searches among packing cube brands worldwide, from 13.3% to 12.5%. - In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide. ## Month by month | Month | Eagle Creek estimated searches | Eagle Creek Share of Search | Eagle Creek rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 13% | 3 | 2.4K | 0.77% | 6 | | Nov 2025 | 40.5K | 10.9% | 3 | 3.6K | 0.97% | 4 | | Dec 2025 | 40.5K | 13% | 3 | 3.6K | 1.2% | 5 | | Jan 2026 | 40.5K | 12.4% | 3 | 2.9K | 0.89% | 6 | | Feb 2026 | 33.1K | 12.3% | 3 | 2.4K | 0.9% | 6 | | Mar 2026 | 40.5K | 12.4% | 3 | 2.9K | 0.89% | 6 | | Apr 2026 | 40.5K | 14% | 3 | 2.9K | 1% | 5 | | May 2026 | 49.5K | 14.1% | 3 | 3.6K | 1% | 5 | | Jun 2026 | 49.5K | 14.1% | 3 | 3.6K | 1% | 5 | | Jul 2026 | 49.5K | 14.4% | 3 | 12.1K | 3.5% | 4 | | Aug 2026 | 49.5K | 13.3% | 3 | 4.4K | 1.2% | 4 | | Sep 2026 | 40.5K | 12.5% | 3 | 2.9K | 0.89% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Eagle Creek’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eagle Creek**: Measured on the search term “eagle creek”. - **Thule**: Measured on the search term “thule packing cubes”. - [Eagle Creek profile](/demand/global-en/brands/eagle-creek) - [Thule profile](/demand/global-en/brands/thule) - [All packing cube brands worldwide](/demand/global-en/categories/packing-cube-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eagle Creek or Thule more popular in search? In September 2026, Eagle Creek had more branded searches than Thule among packing cube brands worldwide. Eagle Creek had about 40,500 branded searches, while Thule had 2,900. Eagle Creek made up 12.5% of all packing cube brand searches we track, and Thule accounted for 0.89%. ## Cite this page Brandwave. "Eagle Creek vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/eagle-creek-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eagle-creek-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.