---
title: "E45 vs Vaseline: Which is more popular by branded search?"
description: "Which is more popular in search, E45 or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/e45-vs-vaseline"
publisher: "Brandwave"
---

# E45 vs Vaseline: Which is more popular by branded search?

Which is more popular in search, E45 or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: E45 and Vaseline
- **Competitive set**: Body lotion
- **Market**: Global
- **Month measured**: Aug 2026
- **E45 Share of Search**: 1.2%
- **Vaseline Share of Search**: 24.9%

## Which is more popular in search, E45 or Vaseline?

- In August 2026, Vaseline had more branded searches than E45 among body lotion worldwide. Vaseline was estimated to have 1M branded searches compared to E45’s 49.5K, and held a 24.9% Share of Search versus E45’s 1.2%.
- Vaseline was ahead of E45 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, E45’s estimated Share of Search among body lotion worldwide moved from 1% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide moved from 25.5% to 24.9%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for body lotion worldwide in August 2026?

- In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
- Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

## Month by month

| Month | E45 estimated searches | E45 Share of Search | E45 rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 1% | 6 | 1M | 25.5% | 2 |
| Nov 2025 | 49.5K | 1.1% | 5 | 1.2M | 26.6% | 2 |
| Dec 2025 | 40.5K | 0.96% | 6 | 1.2M | 28.8% | 2 |
| Jan 2026 | 49.5K | 1.1% | 5 | 1.2M | 26.6% | 2 |
| Feb 2026 | 49.5K | 1.3% | 5 | 1M | 25.7% | 2 |
| Mar 2026 | 49.5K | 1.2% | 5 | 1M | 24.8% | 2 |
| Apr 2026 | 49.5K | 1.2% | 5 | 1M | 24.8% | 2 |
| May 2026 | 49.5K | 1.4% | 5 | 823K | 22.9% | 2 |
| Jun 2026 | 40.5K | 1.1% | 5 | 823K | 23.1% | 2 |
| Jul 2026 | 49.5K | 1.2% | 5 | 823K | 20.6% | 3 |
| Aug 2026 | 49.5K | 1.2% | 5 | 1M | 24.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using E45’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **E45**: Measured on the search term “e45 cream”.
- **Vaseline**: Measured on the search term “vaseline”.

- [E45 profile](/demand/global-en/brands/e45)
- [Vaseline profile](/demand/global-en/brands/vaseline)
- [All body lotion worldwide](/demand/global-en/categories/body-lotion): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, E45 or Vaseline?

In August 2026, Vaseline had more branded searches than E45 among body lotion worldwide. Vaseline was estimated to have 1M branded searches compared to E45’s 49.5K, and held a 24.9% Share of Search versus E45’s 1.2%.

## Cite this page

Brandwave. "E45 vs Vaseline: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/e45-vs-vaseline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/e45-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.