--- title: "E45 vs Sol de Janeiro: Which is more popular?" description: "Is E45 or Sol de Janeiro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/e45-vs-sol-de-janeiro" publisher: "Brandwave" --- # E45 vs Sol de Janeiro: Which is more popular? Is E45 or Sol de Janeiro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: E45 and Sol de Janeiro - **Competitive set**: Body lotion - **Market**: Global - **Month measured**: Oct 2026 - **E45 Share of Search**: 8.3% - **Sol de Janeiro Share of Search**: 1.2% ## Is E45 or Sol de Janeiro more popular in search? - In October 2026, E45 had more branded searches than Sol de Janeiro among body lotion worldwide. E45 had about 140,000 branded searches, while Sol de Janeiro had 21,000. E45 made up 8.3% of all body lotion searches we track, and Sol de Janeiro accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending October 2026: Sol de Janeiro took it in June 2026, E45 took it in July 2026. - Across the 12 months ending October 2026, E45’s share of searches among body lotion worldwide moved from 5.9% to 8.3%, and its estimated monthly branded searches moved from 99K to 140K. - Across the 12 months ending October 2026, Sol de Janeiro’s share of searches among body lotion worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 32.7K to 21K. ## Top body lotion in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither E45 nor Sol de Janeiro showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aveeno | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Vaseline | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | E45 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jergens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cetaphil | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sol de Janeiro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body lotion - Asked ChatGPT "Which body lotion should I buy?": 1. CeraVe, 2. Aveeno - Asked ChatGPT "What are the best body lotion brands?": 1. CeraVe, 2. Aveeno, 3. La Roche-Posay, 4. Vaseline - Asked ChatGPT "What's the best body lotion for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body lotion": 1. Aveeno, 2. Nivea - Searched Google, AI Overview "body lotion for dry skin": 1. Cetaphil, 2. CeraVe, 3. La Roche-Posay Not named in any answer: E45, Jergens, Palmer's, Sol de Janeiro and Naturium. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body lotion worldwide in October 2026? - In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%. - Sol de Janeiro’s share of searches among body lotion worldwide has lost ground for 3 months in a row, from 2.4% to 1.2% in October 2026. ## How has branded search for E45 and Sol de Janeiro changed worldwide over the last 12 months? | Month | E45 estimated searches | E45 Share of Search | E45 rank | Sol de Janeiro estimated searches | Sol de Janeiro Share of Search | Sol de Janeiro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 99K | 5.9% | 5 | 32.7K | 2% | 9 | | Dec 2025 | 81K | 5.7% | 7 | 38.5K | 2.7% | 9 | | Jan 2026 | 99K | 8.1% | 5 | 23K | 1.9% | 9 | | Feb 2026 | 82.6K | 8% | 6 | 19.3K | 1.9% | 9 | | Mar 2026 | 124K | 11.1% | 3 | 18.8K | 1.7% | 9 | | Apr 2026 | 99K | 9.3% | 4 | 18.8K | 1.8% | 10 | | May 2026 | 99K | 9.6% | 4 | 52K | 5% | 9 | | Jun 2026 | 90K | 8.5% | 5 | 92.6K | 8.7% | 4 | | Jul 2026 | 110K | 10.9% | 3 | 24K | 2.4% | 10 | | Aug 2026 | 99K | 9.2% | 4 | 23K | 2.1% | 9 | | Sep 2026 | 101K | 9.4% | 5 | 17.8K | 1.7% | 9 | | Oct 2026 | 140K | 8.3% | 3 | 21K | 1.2% | 9 | ## How are E45’s and Sol de Janeiro’s branded searches counted? Brandwave collects information about searches that people make online using E45’s and Sol de Janeiro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **E45**: Measured on the search terms “e45” and “e45 cream”, summed into one figure. - **Sol de Janeiro**: Measured on the search terms “sol de janeiro body butter”, “sol de janeiro body cream”, “sol de janeiro body lotion” and “sol de janeiro lotion”, summed into one figure. - [E45 profile](/demand/global-en/brands/e45) - [Sol de Janeiro profile](/demand/global-en/brands/sol-de-janeiro) - [All body lotion worldwide](/demand/global-en/categories/body-lotion): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is E45 or Sol de Janeiro more popular in search? In October 2026, E45 had more branded searches than Sol de Janeiro among body lotion worldwide. E45 had about 140,000 branded searches, while Sol de Janeiro had 21,000. E45 made up 8.3% of all body lotion searches we track, and Sol de Janeiro accounted for 1.2%. ## Cite this page Brandwave. "E45 vs Sol de Janeiro: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/e45-vs-sol-de-janeiro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/e45-vs-sol-de-janeiro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.