---
title: "E*TRADE vs Interactive Brokers: Which is more popular by branded search?"
description: "Which is more popular in search, E*TRADE or Interactive Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/e-trade-vs-interactive-brokers"
publisher: "Brandwave"
---

# E*TRADE vs Interactive Brokers: Which is more popular by branded search?

Which is more popular in search, E*TRADE or Interactive Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: E*TRADE and Interactive Brokers
- **Competitive set**: Stock brokers
- **Market**: Global
- **Month measured**: Aug 2026
- **E*TRADE Share of Search**: 21.3%
- **Interactive Brokers Share of Search**: 7.8%

## Which is more popular in search, E*TRADE or Interactive Brokers?

- In August 2026, E*TRADE had more branded searches than Interactive Brokers among stock brokers worldwide. E*TRADE was estimated to have 1.8M branded searches compared to Interactive Brokers’ 673K, and held a 21.3% Share of Search versus Interactive Brokers’ 7.8%.
- E*TRADE was ahead of Interactive Brokers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide moved from 18.6% to 21.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide moved from 8.4% to 7.8%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for stock brokers worldwide in August 2026?

- In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%.
- In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.

## Month by month

| Month | E*TRADE estimated searches | E*TRADE Share of Search | E*TRADE rank | Interactive Brokers estimated searches | Interactive Brokers Share of Search | Interactive Brokers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 18.6% | 3 | 823K | 8.4% | 4 |
| Nov 2025 | 1.5M | 17.4% | 3 | 673K | 7.8% | 5 |
| Dec 2025 | 1.5M | 18.3% | 3 | 673K | 8.2% | 5 |
| Jan 2026 | 1.8M | 19.1% | 3 | 823K | 8.6% | 5 |
| Feb 2026 | 1.8M | 19.7% | 3 | 673K | 7.3% | 5 |
| Mar 2026 | 1.8M | 19.6% | 3 | 673K | 7.2% | 5 |
| Apr 2026 | 1.8M | 19.4% | 3 | 673K | 7.1% | 5 |
| May 2026 | 1.8M | 19.9% | 2 | 823K | 9% | 4 |
| Jun 2026 | 1.8M | 19.5% | 3 | 673K | 7.2% | 5 |
| Jul 2026 | 1.5M | 18.9% | 3 | 673K | 8.5% | 5 |
| Aug 2026 | 1.8M | 21.3% | 3 | 673K | 7.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using E*TRADE’s and Interactive Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **E*TRADE**: Measured on the search term “e trade”.
- **Interactive Brokers**: Measured on the search term “interactive brokers”.

- [E*TRADE profile](/demand/global-en/brands/e-trade)
- [Interactive Brokers profile](/demand/global-en/brands/interactive-brokers)
- [All stock brokers worldwide](/demand/global-en/categories/stock-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, E*TRADE or Interactive Brokers?

In August 2026, E*TRADE had more branded searches than Interactive Brokers among stock brokers worldwide. E*TRADE was estimated to have 1.8M branded searches compared to Interactive Brokers’ 673K, and held a 21.3% Share of Search versus Interactive Brokers’ 7.8%.

## Cite this page

Brandwave. "E*TRADE vs Interactive Brokers: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/e-trade-vs-interactive-brokers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/e-trade-vs-interactive-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.