--- title: "e.l.f. Cosmetics vs Yves Saint Laurent: Which is more popular?" description: "Is e.l.f. Cosmetics or Yves Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-yves-saint-laurent" publisher: "Brandwave" --- # e.l.f. Cosmetics vs Yves Saint Laurent: Which is more popular? Is e.l.f. Cosmetics or Yves Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: e.l.f. Cosmetics and Yves Saint Laurent - **Competitive set**: Lip oil brands - **Market**: Global - **Month measured**: Oct 2026 - **e.l.f. Cosmetics Share of Search**: 15.6% - **Yves Saint Laurent Share of Search**: 2.1% ## Is e.l.f. Cosmetics or Yves Saint Laurent more popular in search? - In October 2026, e.l.f. Cosmetics had more branded searches than Yves Saint Laurent among lip oil brands worldwide. e.l.f. Cosmetics had about 49,500 branded searches, while Yves Saint Laurent had 6,600. e.l.f. Cosmetics made up 15.6% of all lip oil brand searches we track, and Yves Saint Laurent accounted for 2.1%. - e.l.f. Cosmetics was ahead of Yves Saint Laurent in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip oil brands worldwide moved from 17% to 15.6%, and its estimated monthly branded searches moved from 90.5K to 49.5K. - Across the 12 months ending October 2026, Yves Saint Laurent’s share of searches among lip oil brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top lip oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, e.l.f. Cosmetics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yves Saint Laurent was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dior | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Clarins | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gisou | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | e.l.f. Cosmetics | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yves Saint Laurent | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Fenty Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SHEGLAM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milani | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lip oil brands - Asked ChatGPT "Which lip oil should I buy?": 1. NYX Professional Makeup, 2. Dior - Asked ChatGPT "What are the best lip oils?": 1. Dior, 2. NYX Professional Makeup, 3. Clarins - Asked ChatGPT "What's the best lip oil for dry lips?": 1. Clarins, 2. NYX Professional Makeup, 3. e.l.f. Cosmetics, 4. Dior - Searched Google, AI Overview "lip oil": 1. Gisou, 2. Clarins, 3. Dior - Searched Google, AI Overview "best lip oil": 1. Dior, 2. Clarins, 3. Gisou, 4. Yves Saint Laurent, 5. e.l.f. Cosmetics, 6. NYX Professional Makeup, 7. Milani Not named in any answer: Summer Fridays, Fenty Beauty, Charlotte Tilbury, SHEGLAM and Kosas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for lip oil brands worldwide in October 2026? - In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%. - Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in October 2026. ## How has branded search for e.l.f. Cosmetics and Yves Saint Laurent changed worldwide over the last 12 months? | Month | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | Yves Saint Laurent estimated searches | Yves Saint Laurent Share of Search | Yves Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90.5K | 17% | 4 | 9.9K | 1.9% | 8 | | Dec 2025 | 90.5K | 16% | 4 | 12.1K | 2.1% | 8 | | Jan 2026 | 60.5K | 14.2% | 4 | 9.9K | 2.3% | 7 | | Feb 2026 | 49.5K | 15% | 4 | 8.1K | 2.4% | 7 | | Mar 2026 | 49.5K | 15.1% | 4 | 8.1K | 2.5% | 8 | | Apr 2026 | 40.5K | 13.8% | 4 | 6.6K | 2.3% | 8 | | May 2026 | 40.5K | 15.1% | 4 | 6.6K | 2.5% | 8 | | Jun 2026 | 33.1K | 13.5% | 4 | 5.4K | 2.2% | 7 | | Jul 2026 | 40.5K | 15% | 4 | 6.6K | 2.4% | 7 | | Aug 2026 | 40.5K | 14.8% | 4 | 6.6K | 2.4% | 7 | | Sep 2026 | 40.5K | 16% | 4 | 6.6K | 2.6% | 7 | | Oct 2026 | 49.5K | 15.6% | 4 | 6.6K | 2.1% | 7 | ## How are e.l.f. Cosmetics’ and Yves Saint Laurent’s branded searches counted? Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **e.l.f. Cosmetics**: Measured on the search term “elf lip oil”. - **Yves Saint Laurent**: Measured on the search term “ysl lip oil”. - [e.l.f. Cosmetics profile](/demand/global-en/brands/e-l-f-cosmetics) - [Yves Saint Laurent profile](/demand/global-en/brands/yves-saint-laurent) - [All lip oil brands worldwide](/demand/global-en/categories/lip-oil-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is e.l.f. Cosmetics or Yves Saint Laurent more popular in search? In October 2026, e.l.f. Cosmetics had more branded searches than Yves Saint Laurent among lip oil brands worldwide. e.l.f. Cosmetics had about 49,500 branded searches, while Yves Saint Laurent had 6,600. e.l.f. Cosmetics made up 15.6% of all lip oil brand searches we track, and Yves Saint Laurent accounted for 2.1%. ## Cite this page Brandwave. "e.l.f. Cosmetics vs Yves Saint Laurent: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-yves-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.