--- title: "e.l.f. Cosmetics vs ONE/SIZE: Which is more popular?" description: "Is e.l.f. Cosmetics or ONE/SIZE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Setting spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-one-size" publisher: "Brandwave" --- # e.l.f. Cosmetics vs ONE/SIZE: Which is more popular? Is e.l.f. Cosmetics or ONE/SIZE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Setting spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: e.l.f. Cosmetics and ONE/SIZE - **Competitive set**: Setting spray brands - **Market**: Global - **Month measured**: Oct 2026 - **e.l.f. Cosmetics Share of Search**: 9.8% - **ONE/SIZE Share of Search**: 26.7% ## Is e.l.f. Cosmetics or ONE/SIZE more popular in search? - In October 2026, ONE/SIZE had more branded searches than e.l.f. Cosmetics among setting spray brands worldwide. ONE/SIZE had about 165,000 branded searches, while e.l.f. Cosmetics had 60,500. ONE/SIZE made up 26.7% of all setting spray brand searches we track, and e.l.f. Cosmetics accounted for 9.8%. - ONE/SIZE was ahead of e.l.f. Cosmetics in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among setting spray brands worldwide moved from 7.1% to 9.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending October 2026, ONE/SIZE’s share of searches among setting spray brands worldwide moved from 19.4% to 26.7%, and its estimated monthly branded searches moved from 135K to 165K. ## Top setting spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ONE/SIZE appeared in all four answers. e.l.f. Cosmetics did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Charlotte Tilbury | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | ONE/SIZE | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Milani | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NYX Professional Makeup | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | MAC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morphe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laura Mercier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about setting spray brands - Asked ChatGPT "Which setting spray should I buy?": 1. Urban Decay, 2. Charlotte Tilbury, 3. ONE/SIZE - Asked ChatGPT "What are the best makeup setting sprays?": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. NYX Professional Makeup, 5. Milani - Asked ChatGPT "What's the best setting spray for oily skin?": 1. ONE/SIZE, 2. Urban Decay, 3. Milani - Searched Google, AI Overview "best setting spray": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. Milani Not named in any answer: e.l.f. Cosmetics, MAC, Morphe, Huda Beauty and Laura Mercier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for setting spray brands worldwide in October 2026? - In October 2026, e.l.f. Cosmetics gained share of searches among setting spray brands worldwide, from 8.1% to 9.8%. - ONE/SIZE’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.7% in October 2026. ## How has branded search for e.l.f. Cosmetics and ONE/SIZE changed worldwide over the last 12 months? | Month | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | ONE/SIZE estimated searches | ONE/SIZE Share of Search | ONE/SIZE rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 49.5K | 7.1% | 4 | 135K | 19.4% | 2 | | Dec 2025 | 49.5K | 7.3% | 4 | 135K | 19.9% | 2 | | Jan 2026 | 33.1K | 7.2% | 4 | 110K | 24% | 2 | | Feb 2026 | 33.1K | 8.3% | 4 | 90.5K | 22.7% | 2 | | Mar 2026 | 40.5K | 8.8% | 4 | 90.5K | 19.7% | 2 | | Apr 2026 | 40.5K | 8.3% | 4 | 110K | 22.5% | 2 | | May 2026 | 40.5K | 7.9% | 4 | 135K | 26.4% | 2 | | Jun 2026 | 40.5K | 8.1% | 4 | 135K | 26.9% | 2 | | Jul 2026 | 40.5K | 7.6% | 4 | 165K | 30.9% | 1 | | Aug 2026 | 49.5K | 9.1% | 4 | 165K | 30.3% | 1 | | Sep 2026 | 40.5K | 8.1% | 4 | 135K | 27.1% | 2 | | Oct 2026 | 60.5K | 9.8% | 4 | 165K | 26.7% | 2 | ## How are e.l.f. Cosmetics’ and ONE/SIZE’s branded searches counted? Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and ONE/SIZE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **e.l.f. Cosmetics**: Measured on the search term “elf setting spray”. - **ONE/SIZE**: Measured on the search term “one size setting spray”. - [e.l.f. Cosmetics profile](/demand/global-en/brands/e-l-f-cosmetics) - [ONE/SIZE profile](/demand/global-en/brands/one-size) - [All setting spray brands worldwide](/demand/global-en/categories/setting-spray-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is e.l.f. Cosmetics or ONE/SIZE more popular in search? In October 2026, ONE/SIZE had more branded searches than e.l.f. Cosmetics among setting spray brands worldwide. ONE/SIZE had about 165,000 branded searches, while e.l.f. Cosmetics had 60,500. ONE/SIZE made up 26.7% of all setting spray brand searches we track, and e.l.f. Cosmetics accounted for 9.8%. ## Cite this page Brandwave. "e.l.f. Cosmetics vs ONE/SIZE: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-one-size This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-one-size. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.