--- title: "e.l.f. Cosmetics vs NYX Professional Makeup: Which is searched more?" description: "Which is more popular in search, e.l.f. Cosmetics or NYX Professional Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-nyx-professional-makeup" publisher: "Brandwave" --- # e.l.f. Cosmetics vs NYX Professional Makeup: Which is searched more? Which is more popular in search, e.l.f. Cosmetics or NYX Professional Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: e.l.f. Cosmetics and NYX Professional Makeup - **Competitive set**: Makeup and cosmetics brands - **Market**: Global - **Month measured**: Sep 2026 - **e.l.f. Cosmetics Share of Search**: 1.9% - **NYX Professional Makeup Share of Search**: 0.86% ## Which is more popular in search, e.l.f. Cosmetics or NYX Professional Makeup? - In September 2026, e.l.f. Cosmetics had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. e.l.f. Cosmetics was estimated to have 165K branded searches compared to NYX Professional Makeup’s 75.3K, and held a 1.9% Share of Search versus NYX Professional Makeup’s 0.86%. - e.l.f. Cosmetics was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, e.l.f. Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.74% to 0.86%, and its estimated monthly branded searches moved from 78.6K to 75.3K. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, NYX Professional Makeup rose from 21st to 20th among makeup and cosmetics brands worldwide. - Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 1.9% | 17 | 78.6K | 0.74% | 21 | | Nov 2025 | 201K | 1.1% | 19 | 92.1K | 0.51% | 21 | | Dec 2025 | 201K | 1.6% | 19 | 92.1K | 0.73% | 20 | | Jan 2026 | 165K | 1.6% | 19 | 88.8K | 0.84% | 21 | | Feb 2026 | 135K | 1.5% | 18 | 75.3K | 0.86% | 20 | | Mar 2026 | 165K | 1.7% | 18 | 78.6K | 0.83% | 21 | | Apr 2026 | 165K | 2% | 17 | 75.3K | 0.89% | 21 | | May 2026 | 201K | 2.2% | 17 | 75.3K | 0.84% | 21 | | Jun 2026 | 165K | 2.1% | 17 | 72.6K | 0.94% | 21 | | Jul 2026 | 165K | 2% | 17 | 75.3K | 0.9% | 20 | | Aug 2026 | 165K | 1.9% | 17 | 75.3K | 0.88% | 21 | | Sep 2026 | 165K | 1.9% | 17 | 75.3K | 0.86% | 20 | ## How each brand is measured Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **e.l.f. Cosmetics**: Measured on the search term “e l f cosmetics”. - **NYX Professional Makeup**: Measured on the search terms “nyx makeup” and “nyx professional makeup”, summed into one figure. - [e.l.f. Cosmetics profile](/demand/global-en/brands/e-l-f-cosmetics) - [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup) - [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, e.l.f. Cosmetics or NYX Professional Makeup? In September 2026, e.l.f. Cosmetics had more branded searches than NYX Professional Makeup among makeup and cosmetics brands worldwide. e.l.f. Cosmetics was estimated to have 165K branded searches compared to NYX Professional Makeup’s 75.3K, and held a 1.9% Share of Search versus NYX Professional Makeup’s 0.86%. ## Cite this page Brandwave. "e.l.f. Cosmetics vs NYX Professional Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-nyx-professional-makeup This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/e-l-f-cosmetics-vs-nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.