---
title: "E&J vs Hennessy: Which is searched more?"
description: "Is E&J or Hennessy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brandy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/e-and-j-brandy-vs-hennessy"
publisher: "Brandwave"
---

# E&J vs Hennessy: Which is searched more?

Is E&J or Hennessy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brandy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: E&J and Hennessy
- **Competitive set**: Brandy brands
- **Market**: Global
- **Month measured**: Sep 2026
- **E&J Share of Search**: 0.51%
- **Hennessy Share of Search**: 62.4%

## Is E&J or Hennessy more popular in search?

- In September 2026, Hennessy had more branded searches than E&J among brandy brands worldwide. Hennessy had about 1 million branded searches, while E&J had 8,100. Hennessy made up 62.4% of all brandy brand searches we track, and E&J accounted for 0.51%.
- Hennessy was ahead of E&J in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, E&J’s share of searches among brandy brands worldwide moved from 0.81% to 0.51%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide moved from 67% to 62.4%, and its estimated monthly branded searches held steady at 1M.

## Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hennessy appeared in all five answers. E&J was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hennessy was listed before E&J in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rémy Martin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hennessy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Torres | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| E&J | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Christian Brothers | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Paul Masson | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Korbel | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Asbach | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| St-Rémy | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Metaxa | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fundador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about brandy brands

- Asked ChatGPT "Which brandy should I buy?": 1. Rémy Martin, 2. Hennessy, 3. E&J, 4. Torres
- Asked ChatGPT "What are the best brandy brands?": 1. Rémy Martin, 2. Hennessy, 3. Torres
- Asked ChatGPT "What's a good brandy for sipping?": 1. Rémy Martin, 2. Torres, 3. Hennessy
- Searched Google, AI Overview "brandy brands": 1. Hennessy, 2. Rémy Martin, 3. E&J, 4. Christian Brothers, 5. Paul Masson, 6. Korbel, 7. Torres, 8. Asbach, 9. St-Rémy, 10. Metaxa
- Searched Google, AI Overview "best brandy": 1. Hennessy, 2. Rémy Martin, 3. Torres

Not named in any answer: Fundador.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How did search popularity change for brandy brands worldwide in September 2026?

- In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%.
- Estimated monthly branded searches for E&J worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

## Month by month

| Month | E&J estimated searches | E&J Share of Search | E&J rank | Hennessy estimated searches | Hennessy Share of Search | Hennessy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 0.81% | 6 | 1M | 67% | 1 |
| Nov 2025 | 14.8K | 0.98% | 6 | 1M | 65.9% | 1 |
| Dec 2025 | 18.1K | 0.91% | 6 | 1.2M | 61.5% | 1 |
| Jan 2026 | 12.1K | 0.79% | 6 | 1M | 65.3% | 1 |
| Feb 2026 | 8.1K | 0.65% | 6 | 823K | 65.6% | 1 |
| Mar 2026 | 8.1K | 0.65% | 6 | 823K | 65.6% | 1 |
| Apr 2026 | 6.6K | 0.52% | 6 | 823K | 64.6% | 1 |
| May 2026 | 9.9K | 0.7% | 6 | 1M | 70.3% | 1 |
| Jun 2026 | 9.9K | 0.68% | 6 | 1M | 68.5% | 1 |
| Jul 2026 | 8.1K | 0.58% | 6 | 1M | 71.2% | 1 |
| Aug 2026 | 8.1K | 0.53% | 6 | 1M | 65.3% | 1 |
| Sep 2026 | 8.1K | 0.51% | 6 | 1M | 62.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using E&J’s and Hennessy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **E&J**: Measured on the search term “e&j brandy”.
- **Hennessy**: Measured on the search term “hennessy”.

- [E&J profile](/demand/global-en/brands/e-and-j-brandy)
- [Hennessy profile](/demand/global-en/brands/hennessy)
- [All brandy brands worldwide](/demand/global-en/categories/brandy-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is E&J or Hennessy more popular in search?

In September 2026, Hennessy had more branded searches than E&J among brandy brands worldwide. Hennessy had about 1 million branded searches, while E&J had 8,100. Hennessy made up 62.4% of all brandy brand searches we track, and E&J accounted for 0.51%.

## Cite this page

Brandwave. "E&J vs Hennessy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/e-and-j-brandy-vs-hennessy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/e-and-j-brandy-vs-hennessy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
