---
title: "Dyson vs Xiaomi: Which is more popular by branded search?"
description: "Which is more popular in search, Dyson or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Fan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dyson-vs-xiaomi"
publisher: "Brandwave"
---

# Dyson vs Xiaomi: Which is more popular by branded search?

Which is more popular in search, Dyson or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Fan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dyson and Xiaomi
- **Competitive set**: Fan brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dyson Share of Search**: 54.2%
- **Xiaomi Share of Search**: 44.9%

## Which is more popular in search, Dyson or Xiaomi?

- In August 2026, Dyson had more branded searches than Xiaomi among fan brands worldwide. Dyson was estimated to have 7.4M branded searches compared to Xiaomi’s 6.1M, and held a 54.2% Share of Search versus Xiaomi’s 44.9%.
- The lead changed hands 4 times in the 11 months ending August 2026: Xiaomi took it in March 2026, Dyson took it in April 2026, Xiaomi took it in July 2026, Dyson took it in August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among fan brands worldwide moved from 52.9% to 54.2%, and its estimated monthly branded searches moved from 8.5M to 7.4M.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide moved from 46.6% to 44.9%, and its estimated monthly branded searches moved from 7.5M to 6.1M.

## How did search popularity change for fan brands worldwide in August 2026?

- In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%.
- In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%.

## Month by month

| Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.5M | 52.9% | 1 | 7.5M | 46.6% | 2 |
| Nov 2025 | 13.6M | 64.3% | 1 | 7.5M | 35.3% | 2 |
| Dec 2025 | 12.2M | 61.8% | 1 | 7.5M | 37.8% | 2 |
| Jan 2026 | 9.3M | 55.3% | 1 | 7.5M | 44.2% | 2 |
| Feb 2026 | 7.3M | 54% | 1 | 6.1M | 45.5% | 2 |
| Mar 2026 | 7.2M | 48.7% | 2 | 7.5M | 50.7% | 1 |
| Apr 2026 | 6.7M | 52.1% | 1 | 6.1M | 47.3% | 2 |
| May 2026 | 6.8M | 52% | 1 | 6.1M | 47.1% | 2 |
| Jun 2026 | 6.7M | 51.9% | 1 | 6.1M | 47.2% | 2 |
| Jul 2026 | 6M | 49.1% | 2 | 6.1M | 49.9% | 1 |
| Aug 2026 | 7.4M | 54.2% | 1 | 6.1M | 44.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **Xiaomi**: Measured on the search term “xiaomi”.

- [Dyson profile](/demand/global-en/brands/dyson)
- [Xiaomi profile](/demand/global-en/brands/xiaomi)
- [All fan brands worldwide](/demand/global-en/categories/fan-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dyson or Xiaomi?

In August 2026, Dyson had more branded searches than Xiaomi among fan brands worldwide. Dyson was estimated to have 7.4M branded searches compared to Xiaomi’s 6.1M, and held a 54.2% Share of Search versus Xiaomi’s 44.9%.

## Cite this page

Brandwave. "Dyson vs Xiaomi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dyson-vs-xiaomi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dyson-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.