---
title: "Dyson vs Toto: Which is searched more?"
description: "Which is more popular in search, Dyson or Toto? Compare estimated monthly branded-search demand and Share of Search inside the Hand dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dyson-vs-toto"
publisher: "Brandwave"
---

# Dyson vs Toto: Which is searched more?

Which is more popular in search, Dyson or Toto? Compare estimated monthly branded-search demand and Share of Search inside the Hand dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dyson and Toto
- **Competitive set**: Hand dryer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dyson Share of Search**: 69.1%
- **Toto Share of Search**: 0.01%

## Which is more popular in search, Dyson or Toto?

- In September 2026, Dyson had more branded searches than Toto among hand dryer brands worldwide. Dyson was estimated to have 5M branded searches compared to Toto’s 1K, and held a 69.1% Share of Search versus Toto’s 0.01%.
- Dyson was ahead of Toto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among hand dryer brands worldwide moved from 64.6% to 69.1%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Toto’s estimated Share of Search among hand dryer brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 1K.

## How did search popularity change for hand dryer brands worldwide in September 2026?

- In September 2026, Dyson gained estimated Share of Search among hand dryer brands worldwide, from 59.9% to 69.1%.

## Month by month

| Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Toto estimated searches | Toto Share of Search | Toto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 64.6% | 1 | 1K | 0.01% | 3 |
| Nov 2025 | 7.5M | 73.2% | 1 | 880 | <0.01% | 3 |
| Dec 2025 | 6.1M | 73.2% | 1 | 1.3K | 0.02% | 3 |
| Jan 2026 | 5M | 64.6% | 1 | 1.3K | 0.02% | 3 |
| Feb 2026 | 4.1M | 59.9% | 1 | 1.3K | 0.02% | 3 |
| Mar 2026 | 4.1M | 59.9% | 1 | 1K | 0.01% | 3 |
| Apr 2026 | 4.1M | 59.9% | 1 | 880 | 0.01% | 3 |
| May 2026 | 4.1M | 59.9% | 1 | 1K | 0.01% | 3 |
| Jun 2026 | 4.1M | 64.6% | 1 | 1K | 0.02% | 3 |
| Jul 2026 | 3.4M | 59.9% | 1 | 1K | 0.02% | 3 |
| Aug 2026 | 4.1M | 59.9% | 1 | 1.3K | 0.02% | 3 |
| Sep 2026 | 5M | 69.1% | 1 | 1K | 0.01% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dyson**: Measured on the search term “dyson”.
- **Toto**: Measured on the search term “toto hand dryer”.

- [Dyson profile](/demand/global-en/brands/dyson)
- [Toto profile](/demand/global-en/brands/toto)
- [All hand dryer brands worldwide](/demand/global-en/categories/hand-dryer-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dyson or Toto?

In September 2026, Dyson had more branded searches than Toto among hand dryer brands worldwide. Dyson was estimated to have 5M branded searches compared to Toto’s 1K, and held a 69.1% Share of Search versus Toto’s 0.01%.

## Cite this page

Brandwave. "Dyson vs Toto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dyson-vs-toto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dyson-vs-toto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.