---
title: "Dyson vs ThisWorx: Which is more popular by branded search?"
description: "Which is more popular in search, Dyson or ThisWorx? Compare estimated monthly branded-search demand and Share of Search inside the Car vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dyson-vs-thisworx"
publisher: "Brandwave"
---

# Dyson vs ThisWorx: Which is more popular by branded search?

Which is more popular in search, Dyson or ThisWorx? Compare estimated monthly branded-search demand and Share of Search inside the Car vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dyson and ThisWorx
- **Competitive set**: Car vacuum brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dyson Share of Search**: 80.9%
- **ThisWorx Share of Search**: <0.01%

## Which is more popular in search, Dyson or ThisWorx?

- In August 2026, Dyson had more branded searches than ThisWorx among car vacuum brands worldwide. Dyson was estimated to have 7.4M branded searches compared to ThisWorx’s 140, and held an 80.9% Share of Search versus ThisWorx’s <0.01%.
- Dyson was ahead of ThisWorx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among car vacuum brands worldwide moved from 81.5% to 80.9%, and its estimated monthly branded searches moved from 8.5M to 7.4M.
- Across the 11 months ending August 2026, ThisWorx’s estimated Share of Search among car vacuum brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 140.

## How did search popularity change for car vacuum brands worldwide in August 2026?

- In August 2026, Dyson gained estimated Share of Search among car vacuum brands worldwide, from 80.2% to 80.9%.
- Estimated monthly branded searches for ThisWorx worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Month by month

| Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | ThisWorx estimated searches | ThisWorx Share of Search | ThisWorx rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.5M | 81.5% | 1 | 170 | <0.01% | 6 |
| Nov 2025 | 13.6M | 82.2% | 1 | 170 | <0.01% | 6 |
| Dec 2025 | 12.2M | 81.7% | 1 | 210 | <0.01% | 6 |
| Jan 2026 | 9.3M | 82.7% | 1 | 140 | <0.01% | 6 |
| Feb 2026 | 7.3M | 81.8% | 1 | 140 | <0.01% | 6 |
| Mar 2026 | 7.2M | 79.9% | 1 | 170 | <0.01% | 6 |
| Apr 2026 | 6.7M | 81.4% | 1 | 140 | <0.01% | 6 |
| May 2026 | 6.8M | 81% | 1 | 140 | <0.01% | 6 |
| Jun 2026 | 6.7M | 82% | 1 | 170 | <0.01% | 6 |
| Jul 2026 | 6M | 80.2% | 1 | 140 | <0.01% | 6 |
| Aug 2026 | 7.4M | 80.9% | 1 | 140 | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and ThisWorx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **ThisWorx**: Measured on the search term “thisworx”.

- [Dyson profile](/demand/global-en/brands/dyson)
- [ThisWorx profile](/demand/global-en/brands/thisworx)
- [All car vacuum brands worldwide](/demand/global-en/categories/car-vacuum-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dyson or ThisWorx?

In August 2026, Dyson had more branded searches than ThisWorx among car vacuum brands worldwide. Dyson was estimated to have 7.4M branded searches compared to ThisWorx’s 140, and held an 80.9% Share of Search versus ThisWorx’s <0.01%.

## Cite this page

Brandwave. "Dyson vs ThisWorx: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dyson-vs-thisworx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dyson-vs-thisworx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.