---
title: "Dyson vs iRobot: Which is searched more?"
description: "Which is more popular in search, Dyson or iRobot? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dyson-vs-irobot"
publisher: "Brandwave"
---

# Dyson vs iRobot: Which is searched more?

Which is more popular in search, Dyson or iRobot? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dyson and iRobot
- **Competitive set**: Vacuum cleaner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dyson Share of Search**: 59%
- **iRobot Share of Search**: 4.7%

## Which is more popular in search, Dyson or iRobot?

- In September 2026, Dyson had more branded searches than iRobot among vacuum cleaner brands worldwide. Dyson was estimated to have 8.1M branded searches compared to iRobot’s 646K, and held a 59% Share of Search versus iRobot’s 4.7%.
- Dyson was ahead of iRobot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide moved from 60.5% to 59%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, iRobot’s estimated Share of Search among vacuum cleaner brands worldwide moved from 5.2% to 4.7%, and its estimated monthly branded searches moved from 729K to 646K.

## How did search popularity change for vacuum cleaner brands worldwide in September 2026?

- In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 57% to 59%.
- Estimated monthly branded searches for iRobot worldwide fell 11.4% over 12 measured months, from 729K to 646K in September 2026.

## Month by month

| Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | iRobot estimated searches | iRobot Share of Search | iRobot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.5M | 60.5% | 1 | 729K | 5.2% | 5 |
| Nov 2025 | 13.6M | 59.3% | 1 | 1.1M | 4.6% | 6 |
| Dec 2025 | 12.2M | 60.5% | 1 | 1.6M | 7.9% | 3 |
| Jan 2026 | 9.3M | 60.7% | 1 | 725K | 4.7% | 6 |
| Feb 2026 | 7.2M | 59.4% | 1 | 593K | 4.9% | 6 |
| Mar 2026 | 7.2M | 56.3% | 1 | 592K | 4.6% | 6 |
| Apr 2026 | 6.7M | 56.5% | 1 | 591K | 5% | 6 |
| May 2026 | 6.8M | 55.7% | 1 | 648K | 5.3% | 6 |
| Jun 2026 | 6.7M | 56.5% | 1 | 531K | 4.5% | 6 |
| Jul 2026 | 6M | 54.5% | 1 | 577K | 5.2% | 6 |
| Aug 2026 | 7.4M | 57% | 1 | 548K | 4.2% | 6 |
| Sep 2026 | 8.1M | 59% | 1 | 646K | 4.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **iRobot**: Measured on the search terms “irobot”, “irobot robot vacuum”, “irobot roomba”, “irobot vacuum”, “irobot vacuum cleaner” and “roomba”, summed into one figure.

- [Dyson profile](/demand/global-en/brands/dyson)
- [iRobot profile](/demand/global-en/brands/irobot)
- [All vacuum cleaner brands worldwide](/demand/global-en/categories/vacuum-cleaner-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dyson or iRobot?

In September 2026, Dyson had more branded searches than iRobot among vacuum cleaner brands worldwide. Dyson was estimated to have 8.1M branded searches compared to iRobot’s 646K, and held a 59% Share of Search versus iRobot’s 4.7%.

## Cite this page

Brandwave. "Dyson vs iRobot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dyson-vs-irobot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dyson-vs-irobot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.