--- title: "Dyson vs Hot Tools: Which is searched more?" description: "Is Dyson or Hot Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dyson-vs-hot-tools" publisher: "Brandwave" --- # Dyson vs Hot Tools: Which is searched more? Is Dyson or Hot Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Hot Tools - **Competitive set**: Curling iron brands - **Market**: Global - **Month measured**: Sep 2026 - **Dyson Share of Search**: 79.2% - **Hot Tools Share of Search**: 0.23% ## Is Dyson or Hot Tools more popular in search? - In September 2026, Dyson had more branded searches than Hot Tools among curling iron brands worldwide. Dyson had about 5 million branded searches, while Hot Tools had 14,800. Dyson made up 79.2% of all curling iron brand searches we track, and Hot Tools accounted for 0.23%. - Dyson was ahead of Hot Tools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among curling iron brands worldwide moved from 78.5% to 79.2%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Hot Tools’ share of searches among curling iron brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top curling iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hot Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hot Tools was listed before Dyson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T3 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hot Tools | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dyson | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | ghd | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curling iron brands - Asked ChatGPT "Which curling iron brand should I buy?": 1. T3, 2. Hot Tools, 3. ghd - Asked ChatGPT "What are the best curling iron brands?": 1. T3, 2. Hot Tools, 3. Dyson - Asked ChatGPT "What's the best curling iron brand for everyday styling?": 1. T3, 2. Hot Tools - Searched Google, AI Overview "best curling iron": 1. Hot Tools, 2. T3, 3. Dyson - Searched Google, AI Overview "hair styling tool": 1. Dyson Not named in any answer: BaByliss, Cloud Nine and Remington. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for curling iron brands worldwide in September 2026? - In September 2026, Dyson gained share of searches among curling iron brands worldwide, from 77% to 79.2%. - Estimated monthly branded searches for Hot Tools worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Hot Tools estimated searches | Hot Tools Share of Search | Hot Tools rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 78.5% | 1 | 18.1K | 0.28% | 5 | | Nov 2025 | 7.5M | 77.5% | 1 | 27.1K | 0.28% | 5 | | Dec 2025 | 6.1M | 76.6% | 1 | 27.1K | 0.34% | 6 | | Jan 2026 | 5M | 79.6% | 1 | 18.1K | 0.29% | 5 | | Feb 2026 | 4.1M | 77.9% | 1 | 14.8K | 0.28% | 5 | | Mar 2026 | 4.1M | 75.8% | 1 | 14.8K | 0.27% | 5 | | Apr 2026 | 4.1M | 77.6% | 1 | 14.8K | 0.28% | 5 | | May 2026 | 4.1M | 77.6% | 1 | 14.8K | 0.28% | 5 | | Jun 2026 | 4.1M | 77.8% | 1 | 12.1K | 0.23% | 5 | | Jul 2026 | 3.4M | 72.7% | 1 | 14.8K | 0.32% | 5 | | Aug 2026 | 4.1M | 77% | 1 | 14.8K | 0.28% | 5 | | Sep 2026 | 5M | 79.2% | 1 | 14.8K | 0.23% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Hot Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search term “dyson”. - **Hot Tools**: Measured on the search term “hot tools”. - [Dyson profile](/demand/global-en/brands/dyson) - [Hot Tools profile](/demand/global-en/brands/hot-tools) - [All curling iron brands worldwide](/demand/global-en/categories/curling-iron-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Hot Tools more popular in search? In September 2026, Dyson had more branded searches than Hot Tools among curling iron brands worldwide. Dyson had about 5 million branded searches, while Hot Tools had 14,800. Dyson made up 79.2% of all curling iron brand searches we track, and Hot Tools accounted for 0.23%. ## Cite this page Brandwave. "Dyson vs Hot Tools: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dyson-vs-hot-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dyson-vs-hot-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.