--- title: "Dyson vs Excel Dryer: Which is searched more?" description: "Is Dyson or Excel Dryer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dyson-vs-excel-dryer" publisher: "Brandwave" --- # Dyson vs Excel Dryer: Which is searched more? Is Dyson or Excel Dryer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Excel Dryer - **Competitive set**: Hand dryer brands - **Market**: Global - **Month measured**: Sep 2026 - **Dyson Share of Search**: 69% - **Excel Dryer Share of Search**: 0.03% ## Is Dyson or Excel Dryer more popular in search? - In September 2026, Dyson had more branded searches than Excel Dryer among hand dryer brands worldwide. Dyson had about 5 million branded searches, while Excel Dryer had 2,300. Dyson made up 69% of all hand dryer brand searches we track, and Excel Dryer accounted for 0.03%. - Dyson was ahead of Excel Dryer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among hand dryer brands worldwide moved from 64.6% to 69%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Excel Dryer’s share of searches among hand dryer brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 2.9K to 2.3K. ## Top hand dryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Excel Dryer appeared in all four answers. Dyson was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Excel Dryer was listed before Dyson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Excel Dryer | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dyson | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mitsubishi | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Toto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hand dryer brands - Asked ChatGPT "Which hand dryer brand should I buy?": 1. Excel Dryer, 2. Dyson, 3. Mitsubishi - Asked ChatGPT "What are the best hand dryer brands?": 1. Excel Dryer, 2. Dyson, 3. Mitsubishi - Asked ChatGPT "What's the best hand dryer brand for public washrooms?": 1. Excel Dryer, 2. Dyson - Searched Google, AI Overview "high speed hand dryer": 1. Excel Dryer Not named in any answer: Toto. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hand dryer brands worldwide in September 2026? - In September 2026, Dyson gained share of searches among hand dryer brands worldwide, from 59.9% to 69%. - Estimated monthly branded searches for Excel Dryer worldwide fell 20.7% over 12 measured months, from 2.9K to 2.3K in September 2026. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Excel Dryer estimated searches | Excel Dryer Share of Search | Excel Dryer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 64.6% | 1 | 2.9K | 0.04% | 3 | | Nov 2025 | 7.5M | 73.2% | 1 | 2.9K | 0.03% | 3 | | Dec 2025 | 6.1M | 73.2% | 1 | 2.5K | 0.03% | 3 | | Jan 2026 | 5M | 64.6% | 1 | 2.5K | 0.03% | 3 | | Feb 2026 | 4.1M | 59.8% | 1 | 2.5K | 0.04% | 3 | | Mar 2026 | 4.1M | 59.9% | 1 | 2.6K | 0.04% | 3 | | Apr 2026 | 4.1M | 59.9% | 1 | 2.3K | 0.03% | 3 | | May 2026 | 4.1M | 59.9% | 1 | 2.6K | 0.04% | 3 | | Jun 2026 | 4.1M | 64.6% | 1 | 2.3K | 0.04% | 3 | | Jul 2026 | 3.4M | 59.9% | 1 | 2.5K | 0.04% | 3 | | Aug 2026 | 4.1M | 59.9% | 1 | 2.3K | 0.03% | 3 | | Sep 2026 | 5M | 69% | 1 | 2.3K | 0.03% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Excel Dryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search term “dyson”. - **Excel Dryer**: Measured on the search terms “excel dryer” and “xlerator”, summed into one figure. - [Dyson profile](/demand/global-en/brands/dyson) - [Excel Dryer profile](/demand/global-en/brands/excel-dryer) - [All hand dryer brands worldwide](/demand/global-en/categories/hand-dryer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Excel Dryer more popular in search? In September 2026, Dyson had more branded searches than Excel Dryer among hand dryer brands worldwide. Dyson had about 5 million branded searches, while Excel Dryer had 2,300. Dyson made up 69% of all hand dryer brand searches we track, and Excel Dryer accounted for 0.03%. ## Cite this page Brandwave. "Dyson vs Excel Dryer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dyson-vs-excel-dryer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dyson-vs-excel-dryer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.