---
title: "Dyson vs Electrolux: Which is searched more?"
description: "Which is more popular in search, Dyson or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dyson-vs-electrolux"
publisher: "Brandwave"
---

# Dyson vs Electrolux: Which is searched more?

Which is more popular in search, Dyson or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dyson and Electrolux
- **Competitive set**: Vacuum cleaner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dyson Share of Search**: 61.5%
- **Electrolux Share of Search**: 11.3%

## Which is more popular in search, Dyson or Electrolux?

- In September 2026, Dyson had more branded searches than Electrolux among vacuum cleaner brands worldwide. Dyson was estimated to have 8.1M branded searches compared to Electrolux’s 1.5M, and held a 61.5% Share of Search versus Electrolux’s 11.3%.
- Dyson was ahead of Electrolux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide moved from 63.2% to 61.5%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands worldwide moved from 11.2% to 11.3%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for vacuum cleaner brands worldwide in September 2026?

- In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 59.8% to 61.5%.
- In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 12.2% to 11.3%.

## Month by month

| Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.5M | 63.2% | 1 | 1.5M | 11.2% | 2 |
| Nov 2025 | 13.6M | 61.7% | 1 | 2.2M | 10.2% | 2 |
| Dec 2025 | 12.2M | 63.8% | 1 | 1.5M | 7.8% | 3 |
| Jan 2026 | 9.3M | 63.3% | 1 | 1.5M | 10.2% | 2 |
| Feb 2026 | 7.2M | 62.1% | 1 | 1.2M | 10.5% | 2 |
| Mar 2026 | 7.2M | 58.8% | 1 | 1.5M | 12.3% | 2 |
| Apr 2026 | 6.7M | 59.1% | 1 | 1.5M | 13.2% | 2 |
| May 2026 | 6.8M | 58.6% | 1 | 1.5M | 13% | 2 |
| Jun 2026 | 6.7M | 59.3% | 1 | 1.5M | 13.2% | 2 |
| Jul 2026 | 6M | 57.5% | 1 | 1.2M | 11.7% | 2 |
| Aug 2026 | 7.4M | 59.8% | 1 | 1.5M | 12.2% | 2 |
| Sep 2026 | 8.1M | 61.5% | 1 | 1.5M | 11.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **Electrolux**: Measured on the search term “electrolux”.

- [Dyson profile](/demand/global-en/brands/dyson)
- [Electrolux profile](/demand/global-en/brands/electrolux)
- [All vacuum cleaner brands worldwide](/demand/global-en/categories/vacuum-cleaner-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dyson or Electrolux?

In September 2026, Dyson had more branded searches than Electrolux among vacuum cleaner brands worldwide. Dyson was estimated to have 8.1M branded searches compared to Electrolux’s 1.5M, and held a 61.5% Share of Search versus Electrolux’s 11.3%.

## Cite this page

Brandwave. "Dyson vs Electrolux: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dyson-vs-electrolux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dyson-vs-electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.