--- title: "Microsoft Dynamics 365 Business Central vs SAP S/4HANA: Which is searched more?" description: "Is Microsoft Dynamics 365 Business Central or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Manufacturing ERP set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dynamics-365-business-central-vs-sap-s4hana" publisher: "Brandwave" --- # Microsoft Dynamics 365 Business Central vs SAP S/4HANA: Which is searched more? Is Microsoft Dynamics 365 Business Central or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Manufacturing ERP set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Dynamics 365 Business Central and SAP S/4HANA - **Competitive set**: Manufacturing ERP - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Dynamics 365 Business Central Share of Search**: 5.2% - **SAP S/4HANA Share of Search**: 6.3% ## Is Microsoft Dynamics 365 Business Central or SAP S/4HANA more popular in search? - In September 2026, SAP S/4HANA had more branded searches than Microsoft Dynamics 365 Business Central among manufacturing ERP worldwide. SAP S/4HANA had about 113,000 branded searches, while Microsoft Dynamics 365 Business Central had 93,400. SAP S/4HANA made up 6.3% of all manufacturing ERP searches we track, and Microsoft Dynamics 365 Business Central accounted for 5.2%. - SAP S/4HANA was ahead of Microsoft Dynamics 365 Business Central in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Dynamics 365 Business Central’s share of searches among manufacturing ERP worldwide moved from 5.4% to 5.2%, and its estimated monthly branded searches moved from 114K to 93.4K. - Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among manufacturing ERP worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 118K to 113K. ## Top manufacturing ERP in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SAP S/4HANA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Dynamics 365 Business Central was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SAP S/4HANA was listed before Microsoft Dynamics 365 Business Central in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epicor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SAP S/4HANA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Acumatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Infor | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | NetSuite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Microsoft Dynamics 365 Business Central | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Odoo | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Rootstock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IQMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plex Systems | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about manufacturing ERP - Asked ChatGPT "Which manufacturing ERP should I use?": 1. Epicor, 2. Acumatica, 3. Microsoft Dynamics 365 Business Central, 4. NetSuite, 5. Odoo - Asked ChatGPT "What are the best manufacturing ERPs?": 1. Epicor, 2. SAP S/4HANA, 3. Infor, 4. NetSuite, 5. Acumatica, 6. Odoo, 7. Microsoft Dynamics 365 Business Central - Asked ChatGPT "What's the best manufacturing ERP for a factory?": 1. Epicor, 2. Microsoft Dynamics 365 Business Central, 3. Acumatica, 4. Odoo, 5. SAP S/4HANA, 6. Infor - Searched Google, AI Overview "manufacturing erp": 1. Epicor, 2. NetSuite, 3. Infor, 4. SAP S/4HANA, 5. Odoo - Searched Google, AI Overview "erp for manufacturers": 1. SAP S/4HANA, 2. Epicor, 3. Infor, 4. Acumatica, 5. Odoo Not named in any answer: Rootstock, IQMS and Plex Systems. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for manufacturing ERP worldwide in September 2026? - In September 2026, SAP S/4HANA gained share of searches among manufacturing ERP worldwide, from 5.2% to 6.3%. - In September 2026, Microsoft Dynamics 365 Business Central gained share of searches among manufacturing ERP worldwide, from 4.7% to 5.2%. ## Month by month | Month | Microsoft Dynamics 365 Business Central estimated searches | Microsoft Dynamics 365 Business Central Share of Search | Microsoft Dynamics 365 Business Central rank | SAP S/4HANA estimated searches | SAP S/4HANA Share of Search | SAP S/4HANA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 114K | 5.4% | 5 | 118K | 5.5% | 4 | | Nov 2025 | 93.4K | 4.7% | 5 | 113K | 5.7% | 3 | | Dec 2025 | 76.4K | 3.9% | 5 | 92.1K | 4.7% | 4 | | Jan 2026 | 101K | 5% | 5 | 113K | 5.6% | 4 | | Feb 2026 | 101K | 5% | 5 | 118K | 5.9% | 3 | | Mar 2026 | 105K | 5.2% | 5 | 118K | 5.8% | 4 | | Apr 2026 | 93.4K | 4.6% | 5 | 113K | 5.6% | 4 | | May 2026 | 85.7K | 4.9% | 5 | 113K | 6.4% | 3 | | Jun 2026 | 96.7K | 5.4% | 5 | 113K | 6.3% | 3 | | Jul 2026 | 89.8K | 5.1% | 5 | 113K | 6.4% | 3 | | Aug 2026 | 82.4K | 4.7% | 5 | 92.1K | 5.2% | 4 | | Sep 2026 | 93.4K | 5.2% | 5 | 113K | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Dynamics 365 Business Central’s and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Dynamics 365 Business Central**: Measured on the search terms “business central”, “dynamics 365 business central” and “microsoft dynamics 365 business central”, summed into one figure. - **SAP S/4HANA**: Measured on the search terms “s 4hana” and “sap s4hana”, summed into one figure. - [Microsoft Dynamics 365 Business Central profile](/demand/global-en/brands/dynamics-365-business-central) - [SAP S/4HANA profile](/demand/global-en/brands/sap-s4hana) - [All manufacturing ERP worldwide](/demand/global-en/categories/manufacturing-erp): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Dynamics 365 Business Central or SAP S/4HANA more popular in search? In September 2026, SAP S/4HANA had more branded searches than Microsoft Dynamics 365 Business Central among manufacturing ERP worldwide. SAP S/4HANA had about 113,000 branded searches, while Microsoft Dynamics 365 Business Central had 93,400. SAP S/4HANA made up 6.3% of all manufacturing ERP searches we track, and Microsoft Dynamics 365 Business Central accounted for 5.2%. ## Cite this page Brandwave. "Microsoft Dynamics 365 Business Central vs SAP S/4HANA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dynamics-365-business-central-vs-sap-s4hana This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dynamics-365-business-central-vs-sap-s4hana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.