---
title: "DVS vs Puma: Which is searched more?"
description: "Which is more popular in search, DVS or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dvs-vs-puma"
publisher: "Brandwave"
---

# DVS vs Puma: Which is searched more?

Which is more popular in search, DVS or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DVS and Puma
- **Competitive set**: Skate shoes brands
- **Market**: Global
- **Month measured**: Sep 2026
- **DVS Share of Search**: 0.2%
- **Puma Share of Search**: 14%

## Which is more popular in search, DVS or Puma?

- In September 2026, Puma had more branded searches than DVS among skate shoes brands worldwide. Puma was estimated to have 9.4M branded searches compared to DVS’s 135K, and held a 14% Share of Search versus DVS’s 0.2%.
- Puma was ahead of DVS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DVS’s estimated Share of Search among skate shoes brands worldwide moved from 0.19% to 0.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide moved from 12.7% to 14%, and its estimated monthly branded searches moved from 9M to 9.4M.

## How did search popularity change for skate shoes brands worldwide in September 2026?

- In September 2026, Puma lost estimated Share of Search among skate shoes brands worldwide, from 14.8% to 14%.

## Month by month

| Month | DVS estimated searches | DVS Share of Search | DVS rank | Puma estimated searches | Puma Share of Search | Puma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 0.19% | 5 | 9M | 12.7% | 4 |
| Nov 2025 | 135K | 0.14% | 5 | 10.8M | 11.2% | 4 |
| Dec 2025 | 135K | 0.17% | 5 | 9.5M | 11.7% | 4 |
| Jan 2026 | 135K | 0.19% | 5 | 9.2M | 12.8% | 4 |
| Feb 2026 | 135K | 0.2% | 5 | 8.9M | 13.4% | 4 |
| Mar 2026 | 135K | 0.16% | 5 | 11M | 13.4% | 4 |
| Apr 2026 | 135K | 0.19% | 5 | 10.9M | 15.1% | 4 |
| May 2026 | 135K | 0.17% | 5 | 15.4M | 19.8% | 3 |
| Jun 2026 | 135K | 0.19% | 5 | 9.2M | 13.1% | 4 |
| Jul 2026 | 135K | 0.19% | 5 | 9.4M | 13.2% | 4 |
| Aug 2026 | 135K | 0.18% | 5 | 11.3M | 14.8% | 4 |
| Sep 2026 | 135K | 0.2% | 5 | 9.4M | 14% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using DVS’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DVS**: Measured on the search term “dvs”.
- **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure.

- [DVS profile](/demand/global-en/brands/dvs)
- [Puma profile](/demand/global-en/brands/puma)
- [All skate shoes brands worldwide](/demand/global-en/categories/skate-shoes-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DVS or Puma?

In September 2026, Puma had more branded searches than DVS among skate shoes brands worldwide. Puma was estimated to have 9.4M branded searches compared to DVS’s 135K, and held a 14% Share of Search versus DVS’s 0.2%.

## Cite this page

Brandwave. "DVS vs Puma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dvs-vs-puma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dvs-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.